Advertising and Marketing News By Brent Terrazas

Travelers Insurance – Prized Possession

July 3, 2009 in Commercials, Cute, Music-Soundtrack | No comments

In the spirit of the previous post where we were faced with an onslaught of roller-skating babies I give you yet another attempt at using the cute factor to sell products & services. It’s a recent spot for Travelers Insurance featuring a worrisome puppy who goes to extreme lengths to safeguard one of his bones.

And with that I want to wish you all a happy and safe 4th of July weekend!

Credits:

Client: Travelers Insurance
Title: Prized Possession
Agency: Fallon, Minneapolis
Creative Directors: Scott O’Leary, Ryan Peck
Art Director: Scott O’Leary
Copywriter: Ryan Peck
Head of Production: Vic Palumbo
Executive Producer: Kate Talbott

Production Company: Epoch Films, Los Angeles/Rattling Stick, London
Director: Daniel Kleinman
Executive Producer: Jerry Solomon
Producer: Johnnie Frankel
DP: Franz Lustig

Editorial: Cut + Run
Editor: Steve Gandolfi
Managing Director: Michelle Burke
Producer: Carr Schilling
Assistant Editor: Isaac Chen

VFX: MPC – Moving Picture Company LA
VFX Supervisor/Lead Flame Artist: Franck Lambertz
Managing Director: Mark Tobin
Head of Production: Andrew Bell
Producer: Allyson Nevil
Flame Support: Dan Sanders
Shake Support:Benjamin Davidson
Smoke Finish: Adam Frazier

Telecine: Company 3
Colorist: Matt Turner

Mix/Sound Design: Eleven Sound
Mix Engineer: Jeff Fuller

Music: “Trouble” – Ray LaMontagne

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Tags: Advertising, Commercial, Cute, insurance

Evian Turns The Cute Up To 11

July 3, 2009 in Animation, Commercials, Cool, Cute, Music-Soundtrack | No comments

Evian’s latest commercial to come out of the BETC Euro RSCG, Paris office takes the age-old advertising practice of using cute babies to help move merchandise to a whole new level in this :60 second spot. In a stunning display of animation/3D design, a group of babies skate around to Dan the Automator’s version of hip-hop classic, Rapper’s Delight (originally recorded by the Sugarhill Gang).

Credits:

Agency: BETC Euro RSCG, Paris
Founder/Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli

Production Company: Partizan, Paris
Director: Michael Gracey

Music: “Rapper’ s Delight” by Dan the Automator

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Tags: 3d, Advertising, Animation, Commercial, Cute

B.C. Cancer Agency – Eye of The Cervix

June 17, 2009 in Alternative Advertising, Commercials, International, PSA | No comments

This has got to be making first dates all across Canada a little more awkward, it’s a public service announcement named Eye of the Cervix from the B.C. Cancer Agency promoting their Cervical Cancer Screening Program. It’s current showing along with movie trailers in theaters all across Canada. Brent Wheeler and Rob Sweetman were the Copywriter/Art Director duo from Cossette, Vancouver who came up with this one (Steve Gordon was the Director).

Credits:

Title: Eye of the Cervix
Client: B.C. Cancer Agency / Cervical Cancer Screening Program
Agency: Cossette, Vancouver
Creative Directors: Rob Sweetman, Bryan Collins
Copywriter: Brent Wheeler
Art Director: Rob Sweetman
Agency Producer: Freda Chan

Director: Steve Gordon
Production Company: Slim Gin, Vancouver
Director of Photography: Steve Gordon
Line Producer: Sarah Duncan
Executive Producer: Debby Jenkins

Editorial: Ian Jenkins, Tonic Post, Vancouver
Music and Sound Design: Wave Productions, Vancouver
Visual Effects: Tonic Post, Vancouver