August 2006

This has to be one of the most emotionally riveting PSA’s that I’ve ever come across. The song selection was impeccable - Johnny Cash singing the Nine Inch Nails song, “Hurt,” mixed with the vibrantly chilling imagery of the household of an abused child leaves my stomach turning. Directed by Mark Molley for the Australian Childhood Foundation, this spot was conceptualized by Clemenger BBDO.
Good work for a noble cause. We need more of these creative spots to draw attention to everyday problems affecting millions who are just under our noses but still within our grasps.

This one is brought to you by the same folks who thought up that Coke - Video Game ad I posted here last week, W+K Portland. In it we get to see Sharapova go from getting pretty to getting pretty competitive, all in about 60 seconds(nothing like a good singing montage to get your point across)! Ok ok, to be honest, the only reason why i’m posting this is becuase of Maria Sharapova. This one’s for you baby!(Why don’t you call anymore?)

This is a good break from the recent series of H3 ads where the participants run out to buy a Hummer after feeling inadequate for one reason or another. Personally, I hate those spots. I think that they have a negative effect on making people interesting in purchasing their product. It labels all Hummer owners as being wimps trying to make up for the fact that they get walked all over in life. But not with this spot.
Now it might just be because the Great Escape is one of my all-time favorite movies, or that there is a cameo from Steve McQueen’s son at the end, but I think that this ad is great. It doesn’t do much for selling Hummers, but as far as cinematography goes, it’s a winner in my book.
From their press-release: “The goal of Escape, was to show how the H3 inspires people to break free from their hectic and confined daily routine,  explains Megan Stooke, HUMMER marketing director.”

Kudos go out to Modernista! Boston and director Fredrik Bond from MJZ.
The best part is when they see their “fallen comrade” running towards them in a dress at the end. Good stuff.

View the shorter(60 second) spot here - Hummer - Great Escape (:60 Second Version)