October 2006

Here’s an interesting animation for two new spots out by GE. Directed and produced by Tronic(with music and sound by Statique Sound), I especially like the world blowing up at the end only to re-form as the GE logo.
You can view the other spot, utilizing 3d text, here.

I thought that this spot was pretty clever in the way they show all the various products available for your kitchen at Ikea. The changes are slight, but still works well in showcasing the many different kitchen items that are for sale. My only critique is the choice of music, I think they could have done a lot better. Done by TBWA for Ikea Portugal and produced/directed by Conkerco. Creative work done by Paulo Afonso and Tiago Viegas.
You can view the other spot entitled, “Wedding Album,” here.

Looks like Chicago is eagerly vying for the 2016 Olympics as they have unveiled their proposed logo early this week. Done as pro-bono work by VSA Partners, it definitely looks better than some of the previous years concoctions, [cough]Sydney 2000 [cough].

Taken from the press release:

The Chicago 2016 logo is styled in the shape of a torch and consists of three distinct visual components. The flame, in the shape of Chicago’s skyline, reflects the international significance of Chicago architecture and speaks to the vitality of a city that rose from the ashes. The body of the torch merges a color palette that represents the blue of Lake Michigan with the vibrant green of the city’s park system — further underscoring Chicago’s commitment to the environment and sustainability. Together, these visual elements evoke the spirit of the Olympic Games and its values.

Seems like a power-play on the part of Mayor Daley, it should be interesting to see if it pays off.