This should be good… the folks over at Speak Up are starting a new site devoted soley to branding/corporate identity. They’re calling this little experiment Brand New.
Taken from the announcement:
With new work being created consistently and Speak Up not being able, or willing, to accomodate every single new logo that comes out, we wanted to offer a space that would showcase this work and allow the design community to stay plugged in to the ever-evolving saga of identity work.
Anyhow, go check out their critiques of old/new corporate logos.
In case you’ve been on vacation for the past two weeks and missed it, here’s the latest site that everyone’s been talking about: Adverbatims. Essentially it’s the advertising worlds’ version of Overheard In New York.
Here are a few gems:
#144 - “YouTube? I don’t even know what that is.”
(Interactive Agency, Project Coordinator)
#133 - “They loved it but the want to change the pictures, headline and design.”
(Agency, Account Executive)
#140 - “I am well aware that I continually screw you over.”
(Agency, President to Copywriter)
Check ‘em out for a good laugh. They’ve had submissions from an ever-growing list of agencies.
Ok, this is horrible in concept but excellent in execution. Announced last Monday that there is now a new item on the room service menu at the Palms Casino Resort in Las Vegas - The $6,000 Carl’s Jr. Combo Meal. That’s right, you read it correctly, $6,000 for a burger combo meal. Carl’s Jr. partnered with Joe, Gavin, George Jr. and Phil Maloof, owners of The Palm and the Sacramento Kings to feature this new menu item. $6,000 for a burger? Well, it’s actually the 24-year-old bottle of French Bordeaux that gives it the high price tag, consider the burger and fries thrown in for free.
The ad was created by Mendelsohn/Zien, the agency that also brought us the infamous Paris Hilton Carls Jr. spot from earlier this year. Shot over one day at the Mint High Limit Lounge @ the Palm and features the brothers themselves enjoying the combo meal and looking like they’re having the time of their life.
“Joe Maloof, president of Maloof Sports & Entertainment, agrees: “We love
the Six Dollar Burger, and we love the commercials that have come out for
Carl’s Jr. and Hardee’s over the years. And now we’re part of one! It’s a
dream come true, and shooting the commercial was as fun as it looks.’”(*)
Yeah, that exactly what I want to enjoy with a $6,000 bottle of wine, a greasy burger from Carl’s Jr. Hold the onions please.
But hey, in case you can’t make it to Vegas but still want to feel like a champ, they’ve gotten together with Paul Hayden from The Wine and Cheese Place in Clayton, Mo. to create a “Recommended Wine Pairings” list:
– 1/3-lb. Original Thickburger — “One of my favorite matches for a
burger like this is an Australian Shiraz or a California Syrah,” Hayden
says. “The big fruit of these wines matches well with the variety of
flavors on the Original Thickburger.” Recommendations: Step Road Shiraz
($15); Qupe Syrah ($17).
— 1/3-lb. Bacon Cheese Thickburger — “The bacon adds a new dimension
that would be complimented by a great Cotes du Rhone. Rhone wines
already have a nose of smoked meat which would compliment this burger
perfectly.” Recommendations: Guigal ($10); Grand Veneur-Cotes du Rhone
($13).
— 1/3-lb. Mushroom ‘N’ Swiss Thickburger — “The earthiness of the
mushrooms will pair with a good Italian wine like a Chianti or Barbera.
The high acidity of these wines will match well with the mushrooms.”
Recommendations: Gabbiano ($13); Gagliardo Barbers ($17).
— 2/3-lb. Monster Thickburger — “A big, full-bodied red wine is perfect
for this burger. You need something strong and full-bodied to stand up
to all that bacon, cheese and the two Angus patties — like a Lirac
from the Rhone Valley.” Recommendations: Mordoree Lirac ($18); Segries
Lirac ($13).
— 1/3-lb. Jalapeno Thickburger — “The classic Zinfandel will match well
with the spiciness of this burger. The full fruit and full body of the
Zinfandel will hold its own against the jalapenos.” Recommendations:
Four Vines Old Vine Zinfandel ($11); Peachy Canyon Incredible Red
($10).
— Charbroiled Chicken Club Sandwich — “With the bacon, this calls for a
red wine, but you can go on the lighter side. The flavors of a good
Pinot Noir will match nicely with the chicken.” Recommendations: Mark
West Pinot Noir ($10); Carneros Creek Pinot Noir ($17).
— Charbroiled BBQ Chicken Sandwich — “BBQ sauce requires the great
flavors of a California Zinfandel. The spicy flavors of a Zin and the
ripe, rich fruit are an amazing complement to BBQ sauce.”
Recommendations: Rancho Zabaco Heritage Zin ($11); Renwood Sierra
Series ($10).
To showcase their new Oreo Dessert Pizza, Dominoes has released two new spots, both directed by The Perlorian Brothers. Conceptualized by JWT(New York) and produced by Reginald Pike they offer two distinct views on the product. The first one, Domino’s - Mustasche, a funny ‘coming of age’ story referencing oreo mustaches was posted on a bunch of blogs earlier this week. This one though is rather strange (even more so than usual for a Perlorian Brothers spot). On a side note: the woman playing the grandmother locked in the trunk is Beverly Polcyn, best known for her role in Not Another Teen Movie which got her a nomination for Best Kiss alongside Mia Kirshner at the 2002 MTV Movie Awards.
