February 2007

Here’s the followup to the Purell washyourhands campaign from last year. In that one they placed stickers calling out www.washyourhands.tv on magazines found in doctor’s offices. In this one they go a step further and place life-sized decals on the inside doors of bathrooms. Looking down at the sign reads, “92% of guys said they washed. 34% were lying.” Other stickers read “You’re about to share more with this guy than a bathroom” and “You washed. This guy didn’t.” You can view those ones here and here. Back then the link only led to a landing page, now they’ve got a site up, check it out. Done by Sean(former theologian) and Steve from JWT Toronto.

Here’s the latest piece for McDonalds from Leo Burnett - Sydney. It shows us life through the eyes of a child - taking everyday objects and infusing it with a wild imagination. Simon Maddison(Supervising Producer) explains,

We wanted to place all these fantastical elements into ‘real world’ settings.

Visual Effects were done by the same group that brought us the invisible Johnnnie Walker spot that aired last month in the UK - Fuel International (Dave Kelly was the producer).

The music was provided by Nylon Studios (The song definitely makes the spot in this one.. good job). Josh Baker directed with Mark Collis as the acting CD for Leo Burnett.