I’m surprised Steve Hall from Adrants hasn’t already snagged this spot for Sky Television’s Fresh TV - one of New Zealand’s adult television programs. It’s pretty funny and I dare you to try and find all of the metaphors used in the 1:10 promo. Hint: As the ending tagline reminds us, “Think Filthy.” I was only able to recognize 16, but there were a few items that I was unable to identify.
If you’re at work I can assure you that this piece is SFW, however I guess that depends on what industry you happen to be in. There’s nothing even close to nudity, but I have to warn you that you get to hear banter like:
(Man walks up to bar)
“Man: Hey love, I’ll have a little hand shandy please.
(Bartender brings him an overflowing beer)
Bartender: Ooo, Sorry about the head.
Man: Nah, that’s great. Nice beef curtains.
(Camera pans behind bartender to show the cow-print curtains leading into kitchen)
Bartender: Thanks.”
This jovial look at sexual innuendos was brought to us by DDB, New Zealand and was directed by Nic Finlayson from Film Construction, Auckland. Regan Grafton & Bridget Short were the Creative Directors for DDB (where Toby Talbot resides as ECD) and was produced by Phil Liefting.
The micro-site for the “Think Filthy” campaign is currently hosting a “Be Back Soon” image, but you can view accompanying print pieces, all featuring various sexual metaphors, here: Pub, Cottage, Farm.
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Ok, this is pretty cool. Remember that animated spot from Psyop that premiered last year for Coca-Cola - The Happiness Factory? Come on now, you’ve got to remember this one, it’s the spot that won a Silver Lion at Cannes this year and a Grand Prix Gold Prize at the 2006 Epica Awards (not even to mention is nominated for an Emmy)? Well, they’ve expanded it into a mini-movie. “Unveiled today at a spectacular online global premiere event in virtual world Second Life, “Happiness Factory - The Movie” portrays the adventures of a factory worker as he embarks on a quest to replenish the Coke, putting the happiness back in the Happiness Factory.”(press)
This release marks the second phase of their “Coke Side of Life” campaign, which has been deployed in over 150 countries and represents the largest majority of Coca-Cola’s marketing efforts. Before coming out with this new video, W+K/Psyop released a “mockumentary” which took you behind the scenes of this magical factory and even featured the voices of actual Coke employees. It seems as if every new addition to this campaign is released as a premier with the original being used in 2007’s Super Bowl, the mockumentary being used at the grand opening of the new World of Coke here in Atlanta, and now this one premiering at an event in Second Life. You can view a HD version of the release on the Coke site, although the micro-site for HF is currently only translated in Chinese. As part of the Second Life “premier,” Coca-Cola released two trailers for the movie. Those can be found here - :30 Second Trailer & the :60 Second Trailer.
Interesting choice in releasing this as a premier in Second Life, they supposedly went all-out and claimed that even Avril Lavigne was present. It must have been a swanky affair indeed.
This piece was once again conceptualized from the imaginative folks over at Wieden + Kennedy, Amsterdam and utilized over fifty 3D animators from Psyop! Sandy Reay was the W+K producer in addition to Mariya Shikher from Psyop. Todd Mueller & Kylie Matulick directed. Music was by Kate Gibson from Human and also featured the work of Andreas Hoffman from Seven Senses, Madrid for the live-action scenes.
If you want to read a little more about the Creatives who came up with the Happiness Factory, I found a great interview of Psyop’s Kylie Matulick and Todd Mueller here. You can also view the storyboards for the original spot here, as well as the character designs (really cool) here.
Here’s a cute new spot in a series of three for Petco by M&C Saatchi LA entitled “What A Drag.” Produced by Andrew Feltenstein and John Nau and features director Paul Goldman from Partizan. The boys over at Ring of Fire were credited for the VFX with the music composed by Beacon Street’s Brian Chapman.
Although this idea has been used before, I found this to be a cute/clever spot. My only critique is that the brand identification scene at the end with the dog chasing the butterfly doesn’t match up with the look and feel of the rest of the spot.
You can view the other two spots in the series here: Reflection & Grooming
