February 2008

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Here’s the latest from GQ, giving us a checklist for what being the “ideal man” would entail. This was produced to promote the No. 1 issue of the new French version of the American magazine. Pretty funny. From the exaggerated running form in “Graceful” to my personal favorite transition being “Sensual” to “Likes Animals” to “A bit like De Niro.” The ad ends letting us all know that sorry ladies, “The perfect man doesn’t exist…His magazine, Maybe. GQ”
All in all this is probably the best spot for a men’s magazine i’ve seen to date. It appeals to both crowds in its clever usage of humor and wit. I will say this though, the spot doesn’t have any of the feel of the actual magazine (yes I’ll admit I subscribe to GQ), but then again, who cares, it’s fun to watch.

The spot was created by DDB, Paris and directed by Les Minis Vegas (MiniVegas).
Alexandre Hervé and Sylvain Thirache were the CDs with both Sophie Megrous and Julie Mathiot producing this piece (Fabien Teichner was the copywriter). La Pac, Paris was the production company used for this spot.

Like most spots that go the humor route, it makes you wish you were a part of the crew. [somewhat risque content below the fold... be warned]
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A Legend - Deceased


William F. Buckley Jr., Dead at 82

If you’ve ever paid attention to anything on this site other than the posts, you would have noticed that I have a random quote generator at the top of the right sidebar. Its purpose is simple, to randomly display quotes that I have entered which I find inspirational or in some cases, just plain funny. Well over time I have accumulated a decent sized collection of quotes in the database that it pulls from, all hand-entered by myself at one time or another, but a few of the ones I feel are truly powerful/genuine come from a man by the name of William F. Buckley Jr.

With a heavy heart I noticed in my news aggregator this evening the announcement of his death. He had been suffering from both diabetes and emphysema and was found hunched over in his study on his desk. He was 82.

Founder of the National Review and long time writer, he also was the host of one of America’s longest-running television programs, “Firing Line.” Taken from an 2003 article in trying to describe how he handled himself as the host:

“He had a special gift for making intellectual discussion exciting because he deconstructed arguments on the run. He was a fluid thinker and debater, a man so quick on his feet that it dazzled all but the most facile of his opponents. He gave liberals and leftists a forum and all the time they needed to explain their ideas. There was only one catch. They all had to debate him, and when Buckley turned round on them, to paraphrase his own line about Muggeridge, they found themselves outnumbered.” [source]

To say that Mr. Buckley enjoyed writing would be an understatement. In addition to writing over 50 books, ranging from fictional spy novels to even a personal memoir of Senator Barry M. Goldwater, he also was a regular columnist, including making the usually morbid “Letters To The Editor” section into its own column. His candid responses to letters were so popular that they would later be collected and sold as a book entitled, “Cancel Your Own Goddam Subscription.”

I could continue to go on about the works of this literary giant, however this New York Times article gives a much better description of his life. I will instead close this post with one of my all-time favorite quotes of his. This quote, ironically, was also one of the first quotes that I used when first adding the quote generator to this blog - I feel that it encompasses the essence of what it feels like to be a copywriter:

“I get satisfaction of three kinds. One is creating something, one is being paid for it and one is the feeling that I haven’t just been sitting on my ass all afternoon.” ~ William F. Buckley, Jr.

You will be missed.

[title photo source]

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Here’s the latest campaign from Wieden + Kennedy, London for Honda featuring an impressive display of “problems” solved by the resourceful Honda engineering team. So far this whole campaign is now my favorite for the year. From their entertaining interactive site found at ProblemPlayground.com to everything that went into the making of the spot itself. This piece is part of a campaign to introduce their new zero-emission hydrogen fuel cell car called the FCX Clarity. In order to do so, they decided to give us a little insight into what type of team Honda uses to come up with these “problem solving” machines. The car itself isn’t the only testament to the engineering prowess of their team, as the people you see in the spot are all real-life members of Honda’s engineering squad. It begins by displaying someone attempting to solve a Rubix cube only to pan out to an entire team working to build an abstract block MADE of solved Rubix cubes…not only that but it’s made to resemble the engine they designed for the car. Inspired after completing this task the team scurries off to then try and solve various other “seemingly impossible” challenges to represent what these poor folks had to go through in order to accomplish what they’ve done. Watch it for yourself and you’ll see… agree with me or not, i don’t mind, but I think it is a perfect example of using the brand itself to sell its products, rather than some cheap marketing ploys designed to entice consumer desire. This seems to be a definite follow-up to their somewhat controversial Honda - Cog commercial that involved a group of their engineers and 606 takes (no cgi, no special effects, just a bunch of nerds with a passion for whatever projects they’re assigned to).

I rarely do this, but in this case feel it is almost my duty to shower my compliments to whomever was in charge of the Information Architecture/User Experience for the website. It’s fast loading, clean, links are easy to read/navigate, and best of all it enables you to download the spot as well as the making of the commercial in a variety of formats. No typical text links either… decently sized icons align themselves with each download option making it simple to find the version you desire (it even includes an iPod version). Navigating back to the home page was a snap, and although the website includes sound effects, there was no annoying music/ongoing sounds playing if I were to temporarily stop using the site. Nothing is more annoying than opening a site in your browser with the intention of going through it later, only to become thoroughly annoyed by some auto-loading music/sound that emerges from the minimized browser.
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