Looks like Chicago is eagerly vying for the 2016 Olympics as they have unveiled their proposed logo early this week. Done as pro-bono work by VSA Partners, it definitely looks better than some of the previous years concoctions, [cough]Sydney 2000 [cough].
Taken from the press release:
The Chicago 2016 logo is styled in the shape of a torch and consists of three distinct visual components. The flame, in the shape of Chicago’s skyline, reflects the international significance of Chicago architecture and speaks to the vitality of a city that rose from the ashes. The body of the torch merges a color palette that represents the blue of Lake Michigan with the vibrant green of the city’s park system — further underscoring Chicago’s commitment to the environment and sustainability. Together, these visual elements evoke the spirit of the Olympic Games and its values.
Seems like a power-play on the part of Mayor Daley, it should be interesting to see if it pays off.
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