http://www.brentter.com/a-mini-community/ An Advertising Blog by Brent Terrazas Fri, 16 Sep 2011 17:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.brentter.com/a-mini-community/comment-page-1/#comment-5 Jess Stratton Tue, 01 Aug 2006 21:46:53 +0000 http://brentter.com/?p=28#comment-5 Great write up, thanks!! I have a MINI, and got the email from MINI USA telling me to check my mail, yet it never came. So thank you very much for posting the link! As for MINI alienating non-MINI owners, I think they *were* enticed. The ad campaign was most likely not entirely for us. I think it was to make non-MINI owners feel a little jealous, and want "in" on our secret society. Thus, what does not appear to be an ad, is, in fact, a darn good one. :-) Great write up, thanks!! I have a MINI, and got the email from MINI USA telling me to check my mail, yet it never came. So thank you very much for posting the link!
As for MINI alienating non-MINI owners, I think they *were* enticed. The ad campaign was most likely not entirely for us. I think it was to make non-MINI owners feel a little jealous, and want “in” on our secret society. Thus, what does not appear to be an ad, is, in fact, a darn good one. :-)

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