Absolut – Anthem

Exceptional? sigh

This was brought to us courtesy TBWA\Chiat\Day NYC


Agency: TBWA\Chiat\Day New York
CCO/Art Director: Mark Figliulo
CD/Art Director: Rob Baird
ACD/Art Director: Kris Wixom
ACD/Copywriter: Alisa Wixom
ACD/Art Director: Hoj Jomehri
Art Director: Thiago Zanato
Executive Producer Media Arts: Matt Bijarchi
Producer: Ellen Fitzgerald
Production company: MJZ, Los Angeles
Director: Rupert Sanders
Executive Producer: Eric Stern
Executive Producer: David Zander
Producer: Laurie Boccaccio
DP: Greig Fraser
Production Designer: James Chinlund

Editorial: Spot Welders
Editor: Neil Smith
EP: Tommy Murov
Producer: Amanda Slamin
Assistant Editor: Marlo Nespeca

Visual Effects: Mass Market
Executive Producer: Christine Schneider
Producer: Luisa Murray
Lead Artist/Shoot Supervision: Thibault Debaveye
2D: Sarah Eim, Pilon Lectez, Eric Almeras, Melissa Huerta, Scott Baxter, Jeff Kim
3D: Clay Osmus, Kyle Cassidy


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1 comment

  1. What an ironic ad! A more fitting line would have been, “doing things exactly like other people leads to spurious imitation”. Has Absolut (or TBWA\Chiat\Day on their behalf) stopped commissioning signature work from artists? I’m curious to know how Stefan Sagmeister feels about Absolut Anthem.

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