Absolut – Protest


Here’s a new one for Absolut Vodka. Done by TBWA/Chiat/Day New York, it shows us what life would be like if you lived in an Absolut World. There might still be civil unrest/protests in the streets, but to me, it seems as if that’s a good thing in this case. You’ll have to watch it to see what I mean but without a doubt my favorite part is the airplanes coming in to drop in reinforcements on the troops. The other piece in the series is a 15-second spot named Swim. You can view that one here.

Both pieces were directed by Fredrik Bond(MJZ was the production company with The Mill doing all the VFX)

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4 comments

  1. I’m a fan of the TV spots—the print ones (pregnant man), not so much.

    Although I loved the old campaign I thought it went on too long and was reaching near the end. Glad they moved to a new campaign.

  2. I love, love this ad.

  3. Was great..i was there.. this ad was made it in uruguay – South america.. great experience

  4. Good ad. I would like to have information about the theme song.

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