This has to be one of the most emotionally riveting PSA’s that I’ve ever come across. The song selection was impeccable - Johnny Cash singing the Nine Inch Nails song, “Hurt,” mixed with the vibrantly chilling imagery of the household of an abused child leaves my stomach turning. Directed by Mark Molley for the Australian Childhood Foundation, this spot was conceptualized by Clemenger BBDO.
Good work for a noble cause. We need more of these creative spots to draw attention to everyday problems affecting millions who are just under our noses but still within our grasps.
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Tags: acf, Advertising, bbdo, Commercial, johnny cash, NIN
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September 18, 2006 at 4:49 am
Gavin Heaton
I agree this is powerful work! Great to see creative energies being used for the forces of good!