Adidas – Break Up Service (Japan)

Here’s a great new piece of work for Adidas from TBWA\London that shows us a man who has a very unique job – He runs the ‘No Sad Big Smile’ Break Up Service. What a great idea! How many times have you been at the end of a relationship but ended up staying in it for a little while longer solely because you didn’t want to have to deal with the actual act of breaking up and all that goes with it (i.e. the screaming, crying, yelling and occasional violent outburst).
Clever commercial that left me smiling by the end of it….and yes, in the third break-up, it does look like the woman was throwing her pink vibrator at our hero (it’s during the “Anger” stage).

The spot was to promote the new adidas Originals Safety Collection. They’ve also built out a cool micro-site for the campaign that can be seen at The website has various interactive features, including a contest that could win you a trip for two to Tokyo. There’s also a better quality version of the song that plays in the spot on the site, which was pretty cool of them (too bad they didn’t list the artist/song in the reel credits).

Speaking of the music that plays in this commercial, did you like it? The song is called Perro Amor Explota by Argentinean band Bersuit Vergarabat. Their whole album is great, but this song in particular can be found on the Amores Perros Soundtrack.

Mat Fox and Mark Nicholson were the creatives from TBWA\London who came up with this commercial along with Tamara Kennon who was their Agency Producer. Kosai Sekine was the Director with Jeremy Smith as the Producer from Blink, London.

Taiyokikau was the production company used in Japan with Satoshi Takahashi and Andrew Thomas as the Producer/Executive Producers. Norihiko Maeda was the Offline Editor. The Mill, London, was the post production house with Paul Harrison as the Telecine Operator.


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1 comment

  1. Hey, they stole this idea. has been around for a while. Maybe someone should type “Break Up Service” into google once in a while…

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