Adidas Teams Up With FreeDarko and Chali 2Na

Here’s the latest campaign for Adidas featuring blogger/illustrator FreeDarko, Derrick Rose and Jurassic 5’s Chali 2Na as they explain and dissect the various qualities that comprise a professional athletes ‘game.’

It seemed a little drawn out, I enjoyed the commentary/graphics but this would have been much better as a :30 second piece instead of the 1:43 that it clocked in as. You can view the second piece of this campaign, featuring Dwight Howard, below the fold.

180, LA was responsible for these two spots with Hilton Tennant from The Ebeling Group as the Director.

Adidas – Dwight Howard – The Detailed Mechanics of a Commander:


Client: adidas
Title: Dwight Howard
Agency: 180, LA
Executive Creative Director: William Gelner
Creative Director: Grant Holland
Creative Director: Gavin Milner
Art Director: Joel Rodriguez
Copywriter: Amir Farhang
Agency Executive Producer: Peter Cline
Agency Producer: Kate Morrison
Junior Producer: Dave Stephenson

Production Company: The Ebeling Group
Animation Company: Tennant
Director: Hilton Tennant
Executive Producer: Mick Ebeling
Senior Producer: Neil van Harte
Illustration: FreeDarko

Editorial Company: 180 Editorial
Editors: Jeffrey Elmont, Chris Hall
Producer: Dave Stephenson
Recording Studio: Beacon Street Studios
VO: Chali 2na
Final Mix: Beacon Street Studios
Music: Original
Music Company: Beacon Street Studios
Composer: Beacon Street Studios
Music Conpany Producers: Adrea Lavezzoli, Nicolette Guidotti
Sound Design Co. Beacon Street Studios
Sound Designer: Beacon Street Studios
Sound Design Producer:Adrea Lavezzoli, Nicolette Guidotti


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