So I was cleaning out one of my old external hard drives last night in order to free up some much-needed space when lo-and-behold I came across this old favorite of mine. It’s a scan of an advertisement Ogilvy & Mather’s put out to promote themselves.
It is definitely something that you don’t see too often these days, especially in long-form copy.
But here is – How to create advertising that sells – by David Ogilvy. (click on the link or image for the full-size version, i know the following cropped one is too small to read).
So what do you guys think, is self-promotion a thing of the past? Or have we just forgotten that every now and then, advertising does actually work…. even if you happen to be your own client?