AT&T – Hansel and Gretel

You’ve all probably seen this spot on TV over the last few weeks, it’s by BBDO ATL/NYC for AT&T. I’m surprised they weren’t mugged….cute none-the-less.


Agency: BBDO, New York/Atlanta
Creative Group Head: Susan Credle
Copywriters: Matt Zaifert, Darren Wright
Art Director: Rodney White, Dave Skinner
Agency Producer: Bob Emerson
Music Producer: Melissa Chester

Production Company: Biscuit Filmworks USA, Los Angeles
Director: Noam Murro
DP: Mott Hupfel
Editor: Jason MacDonald @ Number Six
VFX: Framestore
Original Music: Stimmung
Composer: Dave Winer
Audio: Sonic Union
Mixer: Michael Marinelli


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  1. The girl looks like a miniature Emily Deschanel, don’t you think?

  2. I actually thought it was Abigail Breslin until the second time i watched the clip (towards the end you can get a good look at the girl’s face and see that it’s not the Little Miss Sunshine star).

  3. Absolutely agree that the little girl looks like Emily Deschanel. My husband and I thought they might be related. Cute commercial too.

  4. Hahah I am glad I am not the only one that thinks she looks exactly like Emily Deschanel. Since this season she was talking about having a kid, they should have her do ‘flash forward’ thoughts and this girl should play her kid!! hahaha Or, get her to do flash backs as Temperance as a kid!!! I would not be surprised if this girl is related!!

  5. Does anyone know the official name and artist of the song used in this video? I can’t seem to find it anywhere.

  6. OMG! I thought I was losing my mind! I completely agree that the little girl looks like Deschanel! Can anyone confirm their relation?

  7. I have had this song stuck in my head for about a week now. I feel i need to know who is this songs artist and the name. I can not seem to locate any information on this song in the internet… can someone please help me out here…Thanks

  8. they list all these credits, and yet the kids acting in the commercial don’t get a credit…

  9. Cute, except that a closer modern day adaptation of the story would involve the mother running down the phone’s battery.

  10. That is a great ad, brings back memories of story time when I was a young lad. Great way to show off the GPS, but is it a phone too? Should add another 15 seconds to the ad that has them calling for a ride back home.

  11. Absolutely…She does look like Deschanel!!!

  12. I would like to know her name. I looked up info on Emily Deschanel and she doesn’t have a daughter, in fact she isn’t even married. That is how much I think she looks like her.

  13. I agree , the first time I saw the commercial I was Like WOW!! tha has to be bones daughter or sister!!!!

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