BBC – House of Saddam 3D FX Commercial

I couldn’t help posting this – it’s the latest trailer from Red Bee Media to promote a new BBC documentary on Saddam Hussein called “The House of Saddam.” From the chilling Godfather-reminiscent horn solo to the stunning special effects used to melt the characters, I’ve probably watched this a dozen times…

taken from the Finish website:

Focusing on the lives of Saddam’s closest family and an elite few, this intimate portrait into the world of Saddam’s inner circle charts the rise and fall of one of the world’s most terrifying regimes.

The series takes place against the backdrop of the larger tragedy of the Iraqi people, and draws out the story of the Middle East’s relationship with the West.

Working from supplied publicity stills and a small fx shoot for elements Finish’s brief was to bring the pictures to life. Using 2D to morph between stills to add movement and create contra zooms on the family portraits. In 3D we textured a head with the available stills and using maya fluids & maya particles ‘melted’ Saddam & his daughters face, with 2D additional compositing of plates from the fx shoot to give the overall ‘melting’ of the family.

Edel Erickson was the agency producer for Red Bee Media (where Mina Patel is Creative Director). This promo was directed by Wilfred and featured the folks over at Finish as the post-production outfit. It was edited by Alex Lea from Envy. Fi Kilroe was the post-production producer with Jason Watts/Steve Murgatroyd getting credit for the Visual FX. The 3D animation was done by Mark Gregory, Phil Jackson and Paul Wright (Byron Wooffindin was the Flame Assistant).

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