Blackberry Loves U2 (and maybe Apple too)

U2 is at it again, this time lending their image and sound to help push Blackberry. The ad broke this past July 4 weekend and features the song “I Know I’ll Go Crazy (If I Don’t Crazy Tonight)” along with some special effects work that shows clips from their current 360 Tour. Similarities between the spot and various Apple commercials, including their Coldplay concert series, has been pointed out by TechCrunch. That aside, Blackberry hopes that this deal, secured last March, will lead to the release of the first mobile album by the band. More on the release of that album can be found on the official U2 Blackberry site.

This spot was brought to you courtesy of Arc Chicago and Alex Courtes from Partizan. Visual Effects were produced by MassMarket, NY.

Credits:

BlackBerry U2

Agency: Arc Chicago
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Senior Producer: Nicky Furno
Art Director : Justin Tillich

Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed

Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario

Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean

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1 comment

  1. Hi! I´m not too sure U2 really need to do those ads. I just think a group like that doesnt´t need it and doesnt make them any favor. In my case, I do lose a little interest in the band…

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