Ok, this is horrible in concept but excellent in execution. Announced last Monday that there is now a new item on the room service menu at the Palms Casino Resort in Las Vegas – The $6,000 Carl’s Jr. Combo Meal. That’s right, you read it correctly, $6,000 for a burger combo meal. Carl’s Jr. partnered with Joe, Gavin, George Jr. and Phil Maloof, owners of The Palm and the Sacramento Kings to feature this new menu item. $6,000 for a burger? Well, it’s actually the 24-year-old bottle of French Bordeaux that gives it the high price tag, consider the burger and fries thrown in for free.
The ad was created by Mendelsohn/Zien, the agency that also brought us the infamous Paris Hilton Carls Jr. spot from earlier this year. Shot over one day at the Mint High Limit Lounge @ the Palm and features the brothers themselves enjoying the combo meal and looking like they’re having the time of their life.
“Joe Maloof, president of Maloof Sports & Entertainment, agrees: “We love
the Six Dollar Burger, and we love the commercials that have come out for
Carl’s Jr. and Hardee’s over the years. And now we’re part of one! It’s a
dream come true, and shooting the commercial was as fun as it looks.'”(*)
Yeah, that exactly what I want to enjoy with a $6,000 bottle of wine, a greasy burger from Carl’s Jr. Hold the onions please.
But hey, in case you can’t make it to Vegas but still want to feel like a champ, they’ve gotten together with Paul Hayden from The Wine and Cheese Place in Clayton, Mo. to create a “Recommended Wine Pairings” list:
— 1/3-lb. Original Thickburger — “One of my favorite matches for a
burger like this is an Australian Shiraz or a California Syrah,” Hayden
says. “The big fruit of these wines matches well with the variety of
flavors on the Original Thickburger.” Recommendations: Step Road Shiraz
($15); Qupe Syrah ($17).
— 1/3-lb. Bacon Cheese Thickburger — “The bacon adds a new dimension
that would be complimented by a great Cotes du Rhone. Rhone wines
already have a nose of smoked meat which would compliment this burger
perfectly.” Recommendations: Guigal ($10); Grand Veneur-Cotes du Rhone
— 1/3-lb. Mushroom ‘N’ Swiss Thickburger — “The earthiness of the
mushrooms will pair with a good Italian wine like a Chianti or Barbera.
The high acidity of these wines will match well with the mushrooms.”
Recommendations: Gabbiano ($13); Gagliardo Barbers ($17).
— 2/3-lb. Monster Thickburger — “A big, full-bodied red wine is perfect
for this burger. You need something strong and full-bodied to stand up
to all that bacon, cheese and the two Angus patties — like a Lirac
from the Rhone Valley.” Recommendations: Mordoree Lirac ($18); Segries
— 1/3-lb. Jalapeno Thickburger — “The classic Zinfandel will match well
with the spiciness of this burger. The full fruit and full body of the
Zinfandel will hold its own against the jalapenos.” Recommendations:
Four Vines Old Vine Zinfandel ($11); Peachy Canyon Incredible Red
— Charbroiled Chicken Club Sandwich — “With the bacon, this calls for a
red wine, but you can go on the lighter side. The flavors of a good
Pinot Noir will match nicely with the chicken.” Recommendations: Mark
West Pinot Noir ($10); Carneros Creek Pinot Noir ($17).
— Charbroiled BBQ Chicken Sandwich — “BBQ sauce requires the great
flavors of a California Zinfandel. The spicy flavors of a Zin and the
ripe, rich fruit are an amazing complement to BBQ sauce.”
Recommendations: Rancho Zabaco Heritage Zin ($11); Renwood Sierra