Advertising as Art

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So apparently Alex Bogusky found a post-it note taped to his door the other morning accusing him and his family of being involved in some sort of plot intent on killing off the local bear population here in Boulder, CO. This of course was discovered by the anonymous neighbor when they witnessed that the Bogusky family had placed their garbage out the night before its pick-up day rather than the following morning. Following a few remarks about being held accountable for any further bear murders in the area the writer ended their rant by telling him to

“Go back to the east coast where you belong dirt bag!”

The note and his reply is shown above. Seeing how the original author of this letter forgot to include their autograph, Alex took it upon himself to make sure they received a prompt reply by posting what you see above (the original note with response beneath) all around his neighborhood. My hats off to you for this one…I almost died laughing. Here’s the original post from Alex with more details on the incident.

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Playboy.com MadMen Redesign

In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960’s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.

If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).

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Now this is very cool! Titled The Man Who Walked Around The World, this short promotional video involves Robert Carlisle (Trainspotting, Hamish MacBeth and the Full Monty) walking through the Scottish highlands narrating a killer version of the history behind Johnnie Walker. It starts out with Robert telling a bagpiper to ‘Shut It’ so he can start his story, which is a rather impressive five minute continuos shot of the actor walking through the misty countryside while interacting with various props (including getting a drink) along the way. It took 40 takes for them to get this on film in one, unedited shot. Pretty impressive if you ask me.

Produced by creative director Nick Mahoney for BBH London, this spot was conceptualized by creatives Justin Moore and Jamie Rafn (Ruben Mercadel was the agency producer). Shot on location near Loch Doyne in Perthshire, Scotland, by director Jamie Rafn from HLA with George Richmond as the DOP.

Glyn Tebutt from Glassworks was responsible for the visualfx with editing done by Kate Owen from Marshall Street Editors. Aaron Reynolds from Wave Studios designed the sound(which was composed by Jamie Masters from Adelphoi Music).

For more on the piece go check out the interview Shots Magazine has with director Jamie Rafn.

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