Advertising as Art

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SlagsmĂ„lsklubben – Sponsored by destiny from Tomas Nilsson on Vimeo.

I wish that I could present all of my ideas/stories in this form, the video is absolutely incredible! I present to you the re-creation of the childhood classic Little Red Riding Hood, told through info-graphics. This was created by Tomas Nilsson as part of a ‘school assignment.’ He’s also got some other amazing work in his personal portfolio.

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If you were a fan of that Honda – Let It Shine commercial that I posted last March (courtesy of w+k), you’ll probably be into this clip as well. It’s a ‘Making Of’ video for the commercial that gives us an inside look into the production of what I think was an extremely cool series of shots.

Director Erik van Wyk (from production company Bouffant, Cape Town) along with various members of the production team walk us through the steps they had to take in order to achieve the desired ‘headlights in synch’ effect that makes this a memorable spot. Pretty cool.

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This is by far one of the strangest video clips I’ve ever seen released by a brand as some form of advertising….. no comment.

Credits:

Client: Lacoste X – Shoes Up Magazine
Title: Short Film
Production Company: The Ebeling Group / UFO@Les Telecreateurs
Directors: Sl-Co / Ludovic Vernhet@UFO
Producer: Guillaume Marien
Animation: Ufo/Sl-Co
Post-Production: Mathematic, Paris
Music: Mathieu Gastaldi
Stock Footage: Gaumont Pathe Archives

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