Agency Life

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Do people laugh when you tell them that you’re a Director? Are you tired of your parents telling you to give up playing with your camera and get a real job like your siblings? If so, then RBC can help. They’ve teamed up with BBDO Toronto the Toronto International Film Festival to offer their own Emerging Filmmaker Competition. Go checkout their website for more details, though you might want to do it soon. The top 25 applicants get to develop a 3-4 minute short film (with a camera and stipend donated by RBC) that will compete for one of five entries in the actual Toronto Film Festival (no lie!). There are a lot more details on the site including the prizes for making it to the TIFF.

Steven Tsuchida from Holiday Films directed all three with Chris Mably as the Director of Photography. Aaron Dark was the editor with School Editing (more credits listed below).

These spots are pretty funny in their portrayal of an ‘emerging filmmaker.’ The one up above reminds me of a few encounters i’ve witnessed at various advertising conferences. You’ve always are going to have the ‘hot-shot suit’ bragging about whatever post-party he’s going to with some eager newcomer falling for the bait. The next two have our emerging director being sandwiched between two cute girls who think he resembles the hostess at Chic Chicken with the third introducing us to the legend of the Cheetah King. Enjoy.
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VW Bug

Well, maybe not in that order, but it seems that the rumors are looking to be true that Crispin is losing the Volkswagen account (not to mention also declining the invitation to participate in their agency review). This was later celebrated via twitter by Alex Bogusky’s wife (@boguskyswife) who’s now on a search for a navy blue replacement (look on the bright side, at least you know you won’t have to trade it in for a MINI).

alex bogusky's wife on twitter

In 2005 they resigned working on the MINI USA account in order to take on the German auto giant leading to even more rumors of possible replacements. It should be interesting to see who they end up with, according to Agency Spy some of the competitors invited to the review include SF-based Goodby Silverstein & Partners and Deutsch.

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photo_1249828855954-1-0

In an effort to bolster their reach into the digital or ‘interactive’ side of the industry, Publicis Groupe SA has just announced their purchase of Microsoft’s award winning interactive firm Razorfish for a reported $530 million. Part of the agreement also guarantees cheaper advertising rates on all Microsoft owned properties for the french advertising giant. Surprisingly this is not the first major purchase for the french advertising conglomerate, two years ago they bought Boston agency Digitas for close to $1.6 billion. In a statement released today, Publicis Group hopes that their digital assets will account for 25% of their over-all revenue in the next year. They previously only accounted for roughly 20.8% of the total earnings.

So this means cheaper media buys for Publicis clients. It also probably means a rough series of conversations with current clients explaining why that doesn’t translate to a smaller bill from the agency (not to mention putting out fires related to what next years media plan will look like). I’d love to be a fly on the wall for those conference calls.

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