I like this ad in that it takes an interesting play on the transitivity of equality(that is if A=B, and B=C, then A=C.. duh!). The animation is spot on and if you were to take out the product shot at the end, this ad could be used as a pretty cool screen saver.
Nicely done. Conceptualized by Creative on Demand and produced at Logan/Venice(good to see they aren’t ripping off anyone for this one). The Executive Producer was Kevin Shapiro, the same guy who was EP for the new Bob Dylan iTunes spot.
By clicking here you can view a similar spot that they made in which they use the same logic but this time with Timbales.
Ohh the colors, this is the latest Apple spot promoting the new colors available for the Ipod Nano. Done by TBWA/Chiat Day Los Angeles, this spot was co-directed by Mark Romanek and Exopolis(*sorry for the earlier confusion*). I like it how they took their current Ipod campaign and introduced a clever representation of how the screen is now brighter(supposedly +40%)
In case you were wondering, the song is “The Audience Is Listening Theme” by Cut Chemist(best known for his collaboration with DJ Shadow)
Here’s the latest spot for Coca-Cola. Conceptualized by Wieden + Kennedy – Portland, this video was the love child of the good folks over at Nexus Productions. Made to resemble the popular video game series, Grand Theft Auto, this shows what life would be like if the main character started his day off by drinking a cold Coke. He no longer feels the need to rob, kill, and pillage(all of which made the game immensely popular and highly addicting). It then goes on to show the character going about his day performing various acts of goodwill to celebrate “The Coke Side of Life.” If they’re trying to appeal to the young crowd with this one, I think they’re spot on. GTA(especially the latest one, Vice City) is a household name amongst the 18-30 year old crowd. Even the Chappelle Show did a parody of the game.
First the Happiness Factory spot and now this one, hopefully that means we can expect to see more utilization of 3d animation in ads. Very clever, very original, bottom line: I like this spot.
[Update] W+K just posted the storyboard for this pitch on their blog. You can view it here.
UPDATE!: The song used in this spot was originally recorded for a 1976 gangster film called Bugsy Malone and is the music in the closing scene. You can buy the soundtrack here: Bugsy Malone OST – You Give A Little Love
