Apparently first airing yesterday during Good Morning America, this new Amazon spot goes head to head with Apple’s new iPad by pointing out not only how much easier it is to read the screen of the Kindle in direct sunlight but also the huge price difference between the two devices. I happen to have a Kindle myself and can vouch for it’s readability in just about any light (especially when compared to the reflective screen that the iPad has) and at a price point of $139, it is definitely in a much lower price bracket than its’ $499 counterpart.
This is one ad that, as a few other commenters have already pointed out, would probably have been better aired a few months ago when summer was at its peak though the lack of Kindle units available at the time most likely was the cause for it’s delay to reach production. Either way, bravo Amazon, now let’s see what the Cupertino crowd responds with.
Well it’s official, now all you mac fanboys can all rejoice in glee with the release of the first round of public spots promoting the new Apple iPad. I was kinda hoping for something on par with some of the previous campaigns associated with new Apple gear, but I’ll just chalk this one up as a media-buy filler while they work on something a little more fitting coming from the infamous Media Arts Lab. Continuing with their tradition of featuring either some classic rock legend or a snippet from one of the latest new indie groups that will surely make a killing from getting the ‘apple bump,’ you can hear a sample of “There Goes My Love” by Danish rock band The Blue Vans.
Well it should be no shock to any of you who regularly read this blog that I’m somewhat a music dork and well, on about the third time watching this commercial found that if you pause the clip at just the right moments you can get a good glimpse at what the albums loaded up on iTunes are. They include Wolfgang Amadeus Phoenix by The Phoenix, July Flame by Laura Veirs and one of my favorites – Cease To Begin by the Band of Horses. If you haven’t heard of either of those artists and/or albums before, I’d strongly suggest you go seek them out on iTunes, Grooveshark, Lala, Audiolizer, Spotify, Last.fm, The Hype Machine or whatever other service you’re currently hooked on that provides you with the tunes you need to make it through the day. Currently i’m semi-obsessed with thesixtyone.com, it’s been introducing me to so many incredibly talented musicians who aren’t what you’d call “mainstream artists.” That being said if i’m looking for an old commercial favorite I tend to gravitate towards lala, it’s yet to disappoint even the most random song searches.
Credits:
Agency: TBWA/Media Arts Lab, Los Angeles
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Directors: Alain Briere, Scott Trattner
Sr. Agency Producer: Mike Refuerzo
Assistant Producers: Mallory Gordon, Scott Frankel
Production Company: Green Dot Films, Santa Monica
Director: Mark Cappos
DP: Rebecca Baehler
Editorial: Nomad edit
Editor: Glenn Martin
Post-Production: D-Train FX
Artist: Ben Gibbs
Music: “There Goes My Love” by The Blue Vans
