Automotive

Here’s a recent one coming out of Toronto for the new A4 by Audi. Created by Patrick Shing and Rob Sturch from Lowe Roche, Toronto this short clip is aptly named “Tunnel.” Jen Mete was the Agency Producer and featured Steve Mottershead from Untitled, Toronto as the Director. Music and SFX was by Vapor.

Short and sweet, just like the spot.

For any of you who have ever gone through the frightening experience of accidentally dozing off while behind the wheel, this spot is for you. It’s promoting a feature available on new Lexus models called the “Driver Attention Monitor” that senses whether or not the driver, i.e. YOU at 11PM, is paying attention. If it thinks you may not be focusing on the road as well as your mother would hope you were, it signals a small alarm that was designed to wake you if necessary.

The agency responsible for this campaign is Team One, El Segundo, where James Hendry is the Creative Director (Jon Pearce and Gavin Lester are Group CDs). Leah Bohl was the Agency Producer along with Jennifer Weinberg who was the Executive Producer.

Rob Groenwold directed this spot for Boxer, Los Angeles. Tobias Schliessler was the DP with Maelliosa Tiernan as the Line Producer. Pedram Torbati was the Editor along with Alfredo Ritta as the Assistant Editor. VFX Artist Simon Brewster from Brewster Parsons worked on this commercial along with his partner Darcy Parson (VFX Producer). Bob Gremore from Juice Studios was the Audio Mixer and Human Worldwide was the Sound Design Firm.

Here’s an amazing new spot from BMW (South Africa) that features Guillaume Nery in a breathtaking look at the world of freediving. The protagonist in this commercial is Guillaume Nery, a word champion freediver. He’s got some more video of him freediving on his blog so if you liked this piece, go check it out.

John Javenport and Gina King were the Copywriter/Art Director team from Ireland Davenport, Johannesburg (with Chantal Kriel as Agency Producer). Greg Gray was the Director for Velocity Films and featured Helena Woodfine as the Producer. The Talkies was the co-production company used with Rob Malpage & Didier Noirot as DP. Kobus Loots edited this amazing video with Upstairs Post Production. The work was all done at Blade Post Production with Alun Richards as the Sound Designer from Cut & Paste.

Here’s an odd new commercial promoting the Sony PSP with GPS attachment and the Volkswagen Polo. It was created by Copywriter/Art Director team Ken Berghs and Seb De Roover from DDB, Belgium (Brigitte Verduyckt was the Agency Producer).

Here’s an example of the print work from this campaign:

This spot was directed by Wim Reygaert for Caviar Content along with Patrick Otten as the DP. Brigitte Baudine and Kato Maes were the Line/Executive Producers.

Stijn De Coninck was the Editor for Caviar, Brussels with Johan Van Oeckel composing the music used for Sonicville.

New from Mini-Cooper USA, this commercial shows off the precision handling that is possible in a mini-cooper. In order to effectively showcase it’s maneuverability, this is :30 seconds of one unlucky mini dodging around hundred of shopping carts intent on denting the vehicle. Really though, this is crazy, that’s one hell of a driver!

If you’re a long-time reader of brentter.com, you will know that I have given the mini-cooper campaigns considerable amounts of press since singing on San Francisco agency Butler, Shine, Stern & Partners. I don’t know what it is, but I really like their work for this client!

Steve Mapp is the Associate Creative Director for BSS&P in addition to John Butler who’s the Executive CD. Kat Friis (Senior Producer) and Adrienne Cummins (Executive Producer) also worked on behalf on the agency-side.

Geordie Stephens from Tool of North America was the Director along with Richard Henkels as the DP. Executive Producers were Jennifer Siegel and Brian Latt (Joby Ochsner was the Line Producer). Aron Beroud was the Production Designer.

Telecine was done by Sparkle at Complete Post with Christjan Jordan from Cosmo Street involved with the editing. Visual Effects were by Sean Devereaux from Asylum (James Allen was the Compositor and Elissa Bello was Rotopaint Supervisor).

Dave Wagg from Lime Studios was the Audio Post Engineer with the music from Andrew Feltenstein and John Nau (composers) at Beacon Street Studios.