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Hummer – The Great Escape

August 22, 2006 in Automotive, Commercials, Funny | 9 comments

This is a good break from the recent series of H3 ads where the participants run out to buy a Hummer after feeling inadequate for one reason or another. Personally, I hate those spots. I think that they have a negative effect on making people interesting in purchasing their product. It labels all Hummer owners as being wimps trying to make up for the fact that they get walked all over in life. But not with this spot.

Now it might just be because the Great Escape is one of my all-time favorite movies, or that there is a cameo from Steve McQueen’s son at the end, but I think that this ad is great. It doesn’t do much for selling Hummers, but as far as cinematography goes, it’s a winner in my book.

From their press-release:

“The goal of Escape, was to show how the H3 inspires people to break free from their hectic and confined daily routine,  explains Megan Stooke, HUMMER marketing director.”

Kudos go out to Modernista! Boston and director Fredrik Bond from MJZ.

The best part is when they see their “fallen comrade” running towards them in a dress at the end. Good stuff.

View the shorter(60 second) spot here – Hummer – Great Escape (:60 Second Version)

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Hyundai – Restless

August 9, 2006 in Automotive, Commercials, Cute | Permalink


It’s an old and common practice that sex, cute animals, and babies can sell pretty much anything. Well, here’s one more example of that strategy in use. Done by Assignment Group Auckland, this spot features a cute baby who steals the keys of his parents car for an adventure in joyriding. After riding around town, the young driver picks up another baby(female hitchhiker of course) and heads ‘out west.’ Interesting to note that the baby is shown wearing his seatbelt, how he reaches that, or the pedals for that matter, is still unknown.

This spot would not be complete without the obligatory closing scene of the baby surfing… It’s all been done before(well, maybe not the surf scene), but that still doesn’t stop me from liking it, even though it’s more “cutesy” than “earth shattering.”

ripped from ‘Boards.

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Volkswagen’s Backseat Driver’s Manual – Jetta Version

July 27, 2006 in Alternative Advertising, Automotive, Guerilla, Marketing With A Twist | 8 comments

I found this insert in a magazine the other day and was pleasantly amused. It’s the Jetta Official Backseat Driver’s Manual. The guide then goes on to inform us that “Being a backseat driver is not a right. It’s a privilege. And a responsibility.” It not only resembles an official looking manual, but also includes a quiz and an official backseat drivers license at the end(complete with a spot to affix your own photo).

Done by Crispin Porter + Bogusky, I would have liked to have seen some more content related to this(where’s the website!?). Click HERE to view scans of each of the pages. Very clever, I am looking forward to seeing the other books in the “Designed For Funf” series (this one claims to be “book one”).

If this is looking familiar, you may recall that they did a magazine insert for the mini that let you use the page as a stencil to draw your own “modified” ride.

I wonder what the responsibilities of a passenger riding Hump will be?

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