Automotive

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The Ultimate NASCAR tailgating experience – because the “C in Nascar stands for Champions”. Here’s a new commercial for ESPN’s 2008 NASCAR coverage.

Created by Scott Hayes (Copywriter) and Curt Lenard (Art Director) from W+K, NY this also featured Gary Krieg as Head of Production and Dan Blaney as the Broadcast Producer.

Justin Reardon from Anonymous Content was the Director along with Darek Wolski as the DP. Jeff Baron and Norm Reiss were the Executive Producer/Line-Producer for this spot with Dave Anderson as the Editor (Adam Bazadona as Assistant Editor). Post Production was by Mackenzie Cutler.

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Here is a new commercial for the Chevy Volt – An electric concept car from Chevrolet. Designed to use a household 110-vold plug, the Chevy Volt is supposed to use zero gasoline and produce zero emissions for those who drive less than 40 miles a day. Its projected to launch in 2010.

From Tony Posawatz, Vehicle Line Director – E-Flex Systems and the Chevy Volt, General Motors Corp:

We have devoted significant resources to this project: Over 200 engineers and 50 designers are working on the Volt alone, and another 400 are working on related subsystems and electric components. That’s how important we think this is, and that’s how much stock we place in the future of extended-range electric vehicles like the Chevy Volt.

Bob Guisgand and Duffy Patten were the Art Director/Copywriter duo from Campbell-Ewald (with Joe Knisely as the Producer).

Eric Saarinen was the Director with Mark Thomas as Managing Director for TWC, Santa Monica (with Craig Repass, Steve Ross and Geoff Clough as Producer/Executive Producer/Production Supervisor).

Nathan Walker was the Lead Inferno Artist from VFX company Ntropic (where Nathan Robinson and Andrew Sinagra are Creative Directors). Dominik Bauch, Maya Korenwasser-Bello, Matt Tremaglio and Jesse Boots were also Inferno Artists for this piece (Marie Denoga and Ed Anderson were the Compositors). Deb Santosa, James McCarthy, Dustin Zachary, Javier Bello, Thomas Briggs and Robert Hubbard were the CG Artists along with Peter Hamilton as the CG Supervisor. Kara Holmstrom and Esther Gonzalez were the Producers from Ntropic with Dana Townsend as the Executive Producer.

Igor Kovalik from Beast, Santa Monica was the Editor (with Amanda Elliott as the Assistant Editor). Mike Pethel from Company 3 was the Colorist.

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Rebecca Baehler directs this recent commercial for BMW featuring falling car parts shattering into coins.

Andy Miller and Rober Lin were the Copywriter/Art Director team from GSD&M Idea City along with Jeff Johnson as the Executive Producer (Sybil McCarthy Hadfield was the Senior Producer).

Darren Foldes and Rich Pring were the Executive Producers for the production company, Green Dot Films, along with Rick Fishbein as the Managing Director (Joanne Duray was also a Producer). Radium, where Matt Thunell is a Producer alongside Creative Director Aladino Debert, was the production company that was used for this piece. Federico Saccone was the Lead Artist, Lee Gardner was the Editor and Frank Pittenger was the Audio Mixer.

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