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Peugeot – Invisible

August 12, 2008 in Automotive, Commercials | Permalink

Here’s an interesting new spot for Peugeot created by Euro RSCG, Buenos Aires. Named Invisible it shows us a world where every type of vehicle, including those cranes that are used to service power lines, are see-through. A cool scene is where they show a police officer giving a car a ticket. After he walks away you see only the ticket, squished between the invisible windshield and wiper blade, flapping in the wind.

Matias Carsillo and Juan Cruz Los Arcos were the Copywriter/Art Director duo from Euro RSCG with Jose Chaparro as the Agency Producer.

Luciano Urbani from Rebolucion was the Director and had Victor Gonzalez as the DP (Patricio Alvarez Casado/Jorge Larrain was the Executive Producer/Producer). Daniela Podcaminsky was the production company Art Director. Post-Production was done by Metrovision and sound was by No Problem.

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Jeep Wrangler – Roller Coaster

August 8, 2008 in Automotive, Commercials | 2 comments

Here is a fun new commercial for the Jeep Wranger comparing the excitement found in driving a jeep with riding in a roller coaster. It’s brought to us from the same folks over at Cutwater who gave us those Jeep Heritage/Fun on Wheels spots this time last year.

Josh Taft directed for Supply & Demand where Kira Carstensen is the executive producer. Spy Post/Plank Editorial were credited with the post-production work. Nathan Petty was the editor (Nick Rondeau was the assistant editor), Don Davis was DP and Joaby Deal mixed the audio with One Union (Dave Gold was the composer). Online and VFX work was done by Darrin Orr and featured Chris Martin as the colorist.

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Land Rover – Location Scout

August 8, 2008 in Automotive, Commercials | Permalink

Here’s an interesting new :60 second commercial for the new Land Rover Discovery 3 featuring Hollywood location scout Patrick Ranahan.

Here we see him working for a demanding film director that sends him on a bizarre quest to find the location for a specific shot involving a cactus. We are then shown Patrick traveling through various types of rough terrain, eventually coming across the exact shot that his deranged director was looking for. Similar to a common moment in advertising, his client (the director) then decides that although the shot is exactly what was asked for, the mountains need to be much higher and should have more snow…so off Patrick goes in his Discovery 3 to find the new location.

Rob Furio, Global Communications Manager for Land Rover, says:

This new campaign articulates the on-and off-road experience in a completely fresh and engaging way. It brings a lot of the brand’s character to life and in doing so avoids the cliché traps that many global campaigns fall into. [source]

The campaign was created by Rainey Kelly Campbell Roalfe/Y&R and Wunderman. The copywriter/art director duo for this campaign were Adrian Lim and Steve Williams (Jason Ayers was the agency producer).

Epoch Films, London was the production company used along with Stacy Wall as the director. Rob Godbold produced this piece along with Peter Donahue as DP. Post-Production was done by MPC and featured Lisa Gunning from The Whitehouse as the editor. Music was composed by Yellow Boat with Jungle as the sound studio.

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