behind the scenes

Here’s an update on the Mercenaries 2 commercial that I talked about last week on this site. Apparently the people in charge over at DraftFCB have been watching you guys and liked the response that they’ve been seeing over the music used in the spot.

They recently went back to the Wojahn Brothers in Los Angeles (the folks who created the original music score) and had them create a full length version of the song, which is now available for free download on the recently added download section of the game’s website. Or you can click on the direct link to the song here:
Mercenaries 2 - Oh No (Full Length).mp3

Also included is a ‘making-of’ video (found above), showing what went into the production of the commercial thanks to the team over at Shilo.

Fancy that, an agency that is pro-activly responding to consumer feedback! Nice work.

A big ‘tip of the hat’ goes out to Colin McRae + Isaac Clemens from DraftFCB for the update.

Good news for all you Mad Men fans, you’re favorite stars are back on Twitter!

Apparently AMC, acting on advice from their interactive agency Deep Focus, has changed their minds and allowed Twitter.com to reactivate their accounts. I’m willing to bet that the “advice” given involved a lot of yelling, sighs and forehead hitting. Congratulations guys..you saved your client from alienating their brand from the very customers who were evangelizing it.

You can read about AMC’s initial decision to have Twitter.com suspend the fan-created accounts on my earlier post found here.

Thanks go out to Silicon Alley Insider and Daniel Terdiman from cnet for the update.

Welcome back Don & Peggy!

Hulu.com, one of the more prevalent online video services out on the market today, just announced that they have awarded Crispin Porter + Bogusky creative and media duties on their $50 million account.

Damn. That’s a lot of $ for a company that is barely over a year old! It was only last October that Hulu.com received a $100 million investment from private equity firm Providence Equity Partners.