Branding

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Apple – Meet iPad Commercial

March 10, 2010 in Branding, Commercials, Cool, Music-Soundtrack, apple | No comments

Well it’s official, now all you mac fanboys can all rejoice in glee with the release of the first round of public spots promoting the new Apple iPad. I was kinda hoping for something on par with some of the previous campaigns associated with new Apple gear, but I’ll just chalk this one up as a media-buy filler while they work on something a little more fitting coming from the infamous Media Arts Lab. Continuing with their tradition of featuring either some classic rock legend or a snippet from one of the latest new indie groups that will surely make a killing from getting the ‘apple bump,’ you can hear a sample of “There Goes My Love” by Danish rock band The Blue Vans.

Well it should be no shock to any of you who regularly read this blog that I’m somewhat a music dork and well, on about the third time watching this commercial found that if you pause the clip at just the right moments you can get a good glimpse at what the albums loaded up on iTunes are. They include Wolfgang Amadeus Phoenix by The Phoenix, July Flame by Laura Veirs and one of my favorites – Cease To Begin by the Band of Horses. If you haven’t heard of either of those artists and/or albums before, I’d strongly suggest you go seek them out on iTunes, Grooveshark, Lala, Audiolizer, Spotify, Last.fm, The Hype Machine or whatever other service you’re currently hooked on that provides you with the tunes you need to make it through the day. Currently i’m semi-obsessed with thesixtyone.com, it’s been introducing me to so many incredibly talented musicians who aren’t what you’d call “mainstream artists.” That being said if i’m looking for an old commercial favorite I tend to gravitate towards lala, it’s yet to disappoint even the most random song searches.

Credits:

Agency: TBWA/Media Arts Lab, Los Angeles
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Directors: Alain Briere, Scott Trattner
Sr. Agency Producer: Mike Refuerzo
Assistant Producers: Mallory Gordon, Scott Frankel

Production Company: Green Dot Films, Santa Monica
Director: Mark Cappos
DP: Rebecca Baehler
Editorial: Nomad edit
Editor: Glenn Martin
Post-Production: D-Train FX
Artist: Ben Gibbs
Music: “There Goes My Love” by The Blue Vans

Tags: Advertising, apple, Commercial, debut, ipad, media arts lab

Playboy Goes Mad

August 10, 2009 in Advertising as Art, Alternative Advertising, Branding, Cool, Interactive, Magazine, Online Advertising, Vintage | Comments closed

In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960’s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.

If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).

Tags: mad men, Online Advertising, promotion, television

Johnnie Walker – How To Tell Your Brand’s Story

August 7, 2009 in Advertising as Art, Alternative Advertising, Branding, Celebrity, Cool, Interactive, Legendary, marketing | 1 comment

Now this is very cool! Titled The Man Who Walked Around The World, this short promotional video involves Robert Carlisle (Trainspotting, Hamish MacBeth and the Full Monty) walking through the Scottish highlands narrating a killer version of the history behind Johnnie Walker. It starts out with Robert telling a bagpiper to ‘Shut It’ so he can start his story, which is a rather impressive five minute continuos shot of the actor walking through the misty countryside while interacting with various props (including getting a drink) along the way. It took 40 takes for them to get this on film in one, unedited shot. Pretty impressive if you ask me.

Produced by creative director Nick Mahoney for BBH London, this spot was conceptualized by creatives Justin Moore and Jamie Rafn (Ruben Mercadel was the agency producer). Shot on location near Loch Doyne in Perthshire, Scotland, by director Jamie Rafn from HLA with George Richmond as the DOP.

Glyn Tebutt from Glassworks was responsible for the visualfx with editing done by Kate Owen from Marshall Street Editors. Aaron Reynolds from Wave Studios designed the sound(which was composed by Jamie Masters from Adelphoi Music).

For more on the piece go check out the interview Shots Magazine has with director Jamie Rafn.

Tags: Advertising, Branding, Celebrity, Cool, storytelling, video