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	<title>Everything's Better With Brentter &#187; Branding</title>
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	<link>http://www.brentter.com</link>
	<description>An Advertising Blog by Brent Terrazas</description>
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		<title>Interview with the Most Interesting Man In the World</title>
		<link>http://www.brentter.com/interview-with-the-most-interesting-man-in-the-world/</link>
		<comments>http://www.brentter.com/interview-with-the-most-interesting-man-in-the-world/#comments</comments>
		<pubDate>Wed, 05 May 2010 22:50:30 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Advertising as Art]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Legendary]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[actor]]></category>
		<category><![CDATA[Dos Equis]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[most interesting man in the world]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=898</guid>
		<description><![CDATA[First off, I know that on this site there has been a lot of debate as to the real name of the actor who portrays the infamous Most Interesting Man In The World in all of those Dos Equis commercials so hopefully this will answer all your skeptics for the last time. You can find [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple &#8211; Meet iPad Commercial</title>
		<link>http://www.brentter.com/apple-meet-ipad-commercial/</link>
		<comments>http://www.brentter.com/apple-meet-ipad-commercial/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:53:01 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[Music-Soundtrack]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[debut]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[media arts lab]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=884</guid>
		<description><![CDATA[Well it&#8217;s official, now all you mac fanboys can all rejoice in glee with the release of the first round of public spots promoting the new Apple iPad. I was kinda hoping for something on par with some of the previous campaigns associated with new Apple gear, but I&#8217;ll just chalk this one up as [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/apple-meet-ipad-commercial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Playboy Goes Mad</title>
		<link>http://www.brentter.com/playboy-goes-mad/</link>
		<comments>http://www.brentter.com/playboy-goes-mad/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 01:12:20 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Advertising as Art]]></category>
		<category><![CDATA[Alternative Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Vintage]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=677</guid>
		<description><![CDATA[In a clever full-brand media buy, AMC&#8217;s Mad Men have taken over the Playboy.com homepage &#038; archive sections in it&#8217;s entirety. I don&#8217;t know which side approached the other first for this promotion but it was a smart move on Playboy&#8217;s part. Not only does the brand have a high distinction with the era but [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/playboy-goes-mad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Johnnie Walker &#8211; How To Tell Your Brand&#8217;s Story</title>
		<link>http://www.brentter.com/johnnie-walker-how-to-tell-your-brands-story/</link>
		<comments>http://www.brentter.com/johnnie-walker-how-to-tell-your-brands-story/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 08:33:10 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Advertising as Art]]></category>
		<category><![CDATA[Alternative Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Legendary]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=661</guid>
		<description><![CDATA[Now this is very cool! Titled The Man Who Walked Around The World, this short promotional video involves Robert Carlisle (Trainspotting, Hamish MacBeth and the Full Monty) walking through the Scottish highlands narrating a killer version of the history behind Johnnie Walker. It starts out with Robert telling a bagpiper to &#8216;Shut It&#8217; so he [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/johnnie-walker-how-to-tell-your-brands-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Best PR Update Ever &#8211; How To Handle Negative Press</title>
		<link>http://www.brentter.com/best-pr-update-ever-how-to-handle-negative-press/</link>
		<comments>http://www.brentter.com/best-pr-update-ever-how-to-handle-negative-press/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 09:34:21 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Legendary]]></category>
		<category><![CDATA[PR Nightmares]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=501</guid>
		<description><![CDATA[This has to be the best example of how to properly handle a potential PR nightmare that I&#8217;ve encountered in a very long time&#8230;.it&#8217;s from the personal email newsletter/mailing-list for Jason Calacanis, CEO of the online service Mahalo. Apparently they had hired a programmer with a somewhat shady past that had the misfortune of it [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/best-pr-update-ever-how-to-handle-negative-press/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>W+K Tokyo Launches New Website</title>
		<link>http://www.brentter.com/wk-tokyo-launches-new-website/</link>
		<comments>http://www.brentter.com/wk-tokyo-launches-new-website/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 09:27:50 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[W+K]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=363</guid>
		<description><![CDATA[Wieden + Kennedy, Tokyo just launched a redesign of their website &#8211; www.wktokyo.jp. Looks pretty cool, but what&#8217;s really interesting about the site is the wealth of neighborhood information that it provides through their custom google maps/links sections. Here&#8217;s a clip from the customized map page: They&#8217;ve also put up a blog &#8211; www.wktokyo.jp/blog/]]></description>
		<wfw:commentRss>http://www.brentter.com/wk-tokyo-launches-new-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMC Has Twitter Suspend Mad Men Accounts</title>
		<link>http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/</link>
		<comments>http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 12:59:14 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing With A Twist]]></category>
		<category><![CDATA[PR Nightmares]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[amc]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=351</guid>
		<description><![CDATA[Twitter is buzzing with the news that last night the Twitter accounts for Mad Men characters Don Draper (@don_draper) and Peggy Olson (@peggyolson) were taken down. At first the outrage was pointed towards the folks over at Twitter, with reports stating that it was because these accounts fall under their new spam restrictions &#8211; The [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Mad Men Season 2 &#8211; Evolution of A Campaign</title>
		<link>http://www.brentter.com/mad-men-season-2-evolution-of-a-campaign/</link>
		<comments>http://www.brentter.com/mad-men-season-2-evolution-of-a-campaign/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 17:01:40 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Advertising as Art]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[amc]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[mad men]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=216</guid>
		<description><![CDATA[With the recent premier of season 2 of critically acclaimed AMC series, Mad Men, comes an interesting post on the AMC blog. Linda Schupack, Senior Vice President of Marketing for AMC, has posted a generalized synopsis of the strategy behind this year&#8217;s campaign: We decided to place Don in Grand Central both for its iconic [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/mad-men-season-2-evolution-of-a-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPP&#8217;s Project Da Vinci Now Has New Name: Enfatico</title>
		<link>http://www.brentter.com/wpps-project-da-vinci-now-has-new-name-enfatico/</link>
		<comments>http://www.brentter.com/wpps-project-da-vinci-now-has-new-name-enfatico/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 14:02:21 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[enfatico]]></category>
		<category><![CDATA[wpp]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=173</guid>
		<description><![CDATA[This morning WPP announced that the new agency they have been trying to build as part of their agreement with Dell, originally called Project Da Vinci, now has an official title&#8230;&#8230;&#8230;.. They&#8217;re calling it: (cue the drumroll) Enfatico. From the press release: “As a next generation agency with a diverse mix of marketing services and [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/wpps-project-da-vinci-now-has-new-name-enfatico/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mad Men &#8211; Season One Packaging</title>
		<link>http://www.brentter.com/mad-men-season-one-packaging/</link>
		<comments>http://www.brentter.com/mad-men-season-one-packaging/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 21:07:39 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Eye Candy]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[season one]]></category>

		<guid isPermaLink="false">http://www.brentter.com/?p=161</guid>
		<description><![CDATA[Whoever designed the packaging (the contents of the lighter are the dvds) for Season One of the Mad Men should win an award. This not only looks great but fits in perfectly with the series. Kudos. &#8230;.A few days old and taken from http://bullshit.tumblr.com &#8211; The Triumph of Bullshit.. but I couldn&#8217;t let this one [...]]]></description>
		<wfw:commentRss>http://www.brentter.com/mad-men-season-one-packaging/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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