Branding

This morning WPP announced that the new agency they have been trying to build as part of their agreement with Dell, originally called Project Da Vinci, now has an official title………..

They’re calling it: (cue the drumroll)

Enfatico.

From the press release:

“As a next generation agency with a diverse mix of marketing services and talent – all uniquely orchestrated to drive value for Dell and future clients – we believe Enfatico effectively captures what makes us distinct,” commented agency CEO Torrence Boone.

Well Mr. Boone, you’ve got one thing right… that name definitely makes you “distinct.” Way to come up with a name that sounds even worse than the original Project Da Vinci idea. It just reaks of a group of creatives that either gave up on the choosing a name and let the stoned intern have a shot at it, or you guys take yourselves waaaaaay too seriously.

good luck with that.

Whoever designed the packaging (the contents of the lighter are the dvds) for Season One of the Mad Men should win an award. This not only looks great but fits in perfectly with the series. Kudos.

….A few days old and taken from http://bullshit.tumblr.com - The Triumph of Bullshit.. but I couldn’t let this one go without a re-post.

So I was cleaning out one of my old external hard drives last night in order to free up some much-needed space when lo-and-behold I came across this old favorite of mine. It’s a scan of an advertisement Ogilvy & Mather’s put out to promote themselves.

It is definitely something that you don’t see too often these days, especially in long-form copy.
For more great pearls of wisdom from some of advertising’s best, I’ve kept up an online storage of interesting articles that can be reached by following the “Knowledge Base” link on the right sidebar of my blog.

But here is - How to create advertising that sells - by David Ogilvy. (click on the link or image for the full-size version, i know the following cropped one is too small to read).

So what do you guys think, is self-promotion a thing of the past? Or have we just forgotten that every now and then, advertising does actually work…. even if you happen to be your own client?