Branding

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New Tech/Web Blog Launched!

February 25, 2008 in Alternative Advertising, Branding, Interactive, Marketing With A Twist | Permalink


Ok, one of the “exciting new changes” I promised for 2008 has finally been put in place (or at least, the beta version is now up). So I’d like to officially announce my new tech/web blog – Addicted To 1s and 0s. There you will find anything tech/web related that doesn’t directly have to do with advertising. Over the years I’ve noticed that my daily collection of links/info has been slowly changing to where it’s now almost a 50/50 mix of tech news vs. advertising news which makes this a perfect opportunity to stretch out the ‘ol CSS skills for a new venture. As promised, I still plan on trying to update this site more regularly like I used to, and now that the initial framework for my tech blog is done, I should be able to find the time to do so.

Up next on the list is a re-design that I’ve already started for this blog, however it’s not quite ready for me to show you yet… so you’ll just have to wait.

So go check out the new digs, I have a few features that haven’t been activated yet, as well as a header treatment that should be in place tomorrow, but let me know what you think. Any and all comments, suggestions, complaints are welcome!

Addicted to 1s and 0s – your new source for all things tech.

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Louis Vuitton – A Journey

February 8, 2008 in Advertising as Art, Branding, Commercials, Eye Candy | 24 comments

Ogilvy Paris debut’s their first television commercial for luxury brand Louis Vuitton continuing with the theme of their recent print and interactive work for the brand. I’m not going to lie if I say I wasn’t hoping for a Scarlett Johansson cameo, who’s most recent appearance in LV’s print campaign can be viewed here, but instead we see a montage of journeys, asking us whether “the person create the journey, or does the journey create the person?” This is the same message from their now infamous Gorbachev print piece that resulted in a barrage of tin-foil-hat-wearing controversy surrounding the murder of Alexander Litvinenko. Turned out that the photographer for the shoot in question, Annie Leibovitz, was the culprit to blame, having purchased a handful of random magazines in order to make the bag appear to be full. More on that can be read here.

As for this spot, Laure Bayle was Agency Producer with Christian Reuilly as acting CD. Bruno Aveillan directed this piece for Quad Productions (Martin Coulais was the producer, Philippe Lesourd the DP, and Bruno himself managed all the camera work).
Manual Beard from WIZZ Paris did the post production with editing done by Fred Olszak (Bruno Maillard was the Flame Artist with the music credits going to none other than famous movie composer Gustavo-Santaolalla).

Interesting piece for a brand’s first foray into the realm of television commercials. This piece will air in 13 different languages in select theaters/cable/satellite channels throughout 2008. If you notice, it’s not your typical :30 second spot either, this one clocks in at around 90 seconds. The reason for that?

The choice of the exceptional 90-second format enables Louis Vuitton to take the time to convey the true and enriching essence of travel as a process of both discovery and self-discovery,” said Antoine Arnault, head of communications at Louis Vuitton. “Time is the ultimate luxury.”[source]

Nicely put, especially with the cost of each second of media time these days…… “Time IS the ultimate luxury.”

Smirnoff Source – Whoo Alright

July 25, 2007 in Branding, Commercials, Eye Candy | 2 comments

Created by JWT and featuring the US premier of Koichiro Tsujikawa as Director, this spot for the new Smirnoff Vodka named “Source” features water pulsating to the music of The Rapture (song is titled “Whoo Alright Yea Uh Huh”). The new brand initiative ends the ad with a simple message “Pure spring water + alcohol” then closes with the tagline: “Clearly source. Clearly.”

Taken from AvenueVine:

The broadcast ads will run in nine Northeastern states through the end of August, including Connecticut, Maine, Maryland, Massachusetts, Michigan, New York, Ohio, Pennsylvania and Road Island.
The online banner ads, which will allow consumers to use their mouse to manipulate the dancing water to create unique shapes and patterns of their choosing, will run from July through August and again from October through November. Outdoor billboards featuring a three-dimensional bottle of Smirnoff Source being submerged in water will appear in cities throughout the Northeast beginning in July.

Interesting new addition to the already crowded vodka market. I’m curious to see how this takes to American markets. This product will be offered under their Progressive Adult Beverage line, which already features Smirnoff Ice, Smirnoff Raw Tea and Captain Morgan Parrot Bay Tropical Malt which should give you the general market/demo they’re shooting for.

Don’t think the product will last long, but I was a fan of the spot….. then again, if you read this site for long enough you’ll find that I’m a sucker for eye-candy.

UPDATE 7/26/07: It’s just been pointed out to me that Smirnoff Source is NOT a vodka brand, but rather a malt beverage sold alongside beer. Sorry for the confusion. Press release can be found here

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