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I love this. It’s Samuel L. Jackson doing an AWESOME narration of the children’s book “Go The F*ck To Sleep”…. the intro is also money, and yes, he reads it legitimately as it’s supposed to be read.

If Shel Silverstein were still alive, this is how i’d imagine he’d read it…. yes, lately this blog has turned into a slightly different direction than the old ad blog you’re use to seeing, but like I said in previous random posts….you really need to see/hear this. I’ve been busy with other work, but for those that have actually gone out of their way to email me and ask me to post more often, I promise you I will soon be back to dishing out the campaigns/behind the scenes/backstory goodies that made this site actually popular ‘back in the day.’

So obviously this is NSFW (not safe for work), but go home, listen to it then go out and buy the book. Yes, its a real childrens book named Go the F**k to Sleep, by Adam Mansbach, with illustrations by Ricardo Cortés and narrated by Samuel L. Jackson. Who apparently relates personally to the message (and after talking with a few new parents, this is what most are typically thinking when first having a kid……though some, as you’ll hear in the intro and personal story from Mr. Jackson, actually say it to their kids….who sometimes start saying it back when they want to know if its bed-time yet).

Enjoy. I did (and bought the book even though I am without child, at least any that I know of). ;P

P.S. i love this so much you’ll notice i didn’t even use any amazon affiliate links… but it’s available at most bookstores.


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Great article in the NewYorker on Jonathan Goldsmith, best known as the actor who portrays the lead character in Dos Equis campaign “The Most Interesting Man In The World.” Apparently his own real life experiences aren’t too far from being worthy of their own versions of the hilariously scripted adventures that the character in the ads plays.

Taken from the article:

A montage of highlights from the real life of Jonathan Goldsmith might include (had there been cameras present) footage of him rescuing a stranded climber on Mt. Whitney, saving a drowning girl in Malibu, sailing the high seas with his friend Fernando Lamas (the inspiration for his Interesting persona and, according to Goldsmith, “the greatest swordsman who ever lived in Hollywood”), and starting a successful network marketing business (“I was a hustler, a very good hustler”), which, for a while, anyway, enabled him to flee Hollywood for an estate in the Sierras. Among the outtakes might be glimpses of his stint as a waterless-car-wash entrepreneur. “I love the old philosophers,” he said. “I have a large library. I am not a die-hard sports fan. I love to cut wood.”

Here’s to you Mr. Goldsmith, you truly are the most interesting man in the world in my book!

Image courtesy of The New Yorker (taken without permission).


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After being silent for 94 years Mr. Peanut, the beloved spokesperson & icon for snack nut brand Planters, is now featured in two stop-motion commercials just in time for the holiday season. Produced by BEING, USA along with Smuggler and Laika/house both spots feature Robert Downey, Jr as the voice of Mr. Peanut.

Here’s the second piece to be released in the campaign – Greeting Cards:

Here’s a making-of video:

You can find out more via the official Mr.Peanut Facebook page.


Advertising Agency: BEING, USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Senior Producer, Media Arts: David Fisher
Production Company: SMUGGLER
Partners / Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
CD/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producers: Colin Thacher
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Music: Stimmung
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele


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