Celebrity

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New Apple Commercials – Pizza Box, Throne, Calming Teas!

August 20, 2008 in Celebrity, Commercials | Permalink

TBWA\Media Arts Lab just launched three new Apple commercials featuring everyone’s favorite matchup: Mac vs. PC.

In the first one (shown above), Pizza Box, we find PC inside a trap-door pizza box. When asked, PC or Free Pizza as he tells us, responds by informing us that Macs are apparently the number one notebook on college campuses. His plan is to lure people over to the PC side when they come looking for Mac and see the “free pizza.”

The second one, Throne, has PC sitting atop a royal throne. After mentioning that although Mac has a better operating system, PC was still king, the Mac has to go ahead and ruin his fantasy by talking about how easy it is to convert…something about bringing your PC into any Apple store… then PC banishes Mac.

Apple – Throne:

In the third one, Calming Teas, PC shows us some new teas that he has developed for PC users. Crashing Time Camomile, Pomegranate Patience and Raspberry Restarts are some of the teas PC tries to press on Mac. He even has a line of Vista Stress Relieving Bath Soaps. Ohh John Hodgman, you’re so much cooler than Justin Long.

Apple – Calming Teas:

Kevin Tenglin and Jamie Reilly were the Copywriter/Art Director team for this series with Mike Refuerzo and Serena Auroux as the Producers.

Phil Morrison was the Director for Epoch Films with Peter Donahu as the DP. Val Thrasher’s on the list as Editor for Mad River Post with Brain Robinson and Stefan Sonnerfield from Company 3.

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Visa’s Go World Olympic Campaign

August 18, 2008 in Advertising as Art, Celebrity, Commercials, International, Legendary, Olympics | 2 comments

Visa has been running a whole slew of commercials as part of their 2008 Olympic Games Go World campaign. Created by TBWA\Chiat\Day, they incorporate a microsite – www.visa.com/goworld/ – into the campaign that features the background story and video (including the commercials) of each of their selected “American Hero’s.” You can view all 10 athletes and their commercials below. Morgan Freeman, who just recently was injured in a car-crash, is the narrator for the entire campaign. Only the initial Michael Phelps commercial is included in this list as the second and third follow-up videos that were produced to celebrate his Olympic victories can be found here:
Visa – Go World – The Michael Phelps Commercials

If you’re looking for any other commercials that aired during the 2008 Beijing Olympics (or are even just Olympic-Themed), go visit www.Olympic-Commercials.com. It’s a great resource for current Olympic advertising.

Here are the included athletes in the Visa – Go World campaign and their associated commercial:
Read the rest of this entry »

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Visa – Go World – Michael Phelps Commercials

August 18, 2008 in Advertising as Art, Celebrity, Commercials, Legendary, Olympics | 1 comment

Visa and TBWA\Chiat\Day’s creation, Go World< /em>, has been a widely talked about campaign celebrating Team USA in this years Summer Olympics held in Beijing, China. The most talked about of this series has been three commercials centered around Team USA swimmer Michael Phelps.

Visa first had a Michael Phelps spot as part of their over-all Go World campaign that was nothing out-of-the-ordinary compared to others in the series (as shown above). However after Michael Phelps won his 10th Gold Medal on August 12th in the 200 meter Freestyle, it made him a world-record holder for most Gold Medals won. No one in the history of the world has ever won as many Olympic Gold Medals as Michael Phelps has. To celebrate, immediately after airing Michael Phelps’ victory in the 200 Meter Freestyle, Visa aired a promo congratulating him on his accomplishments.
As Morgan Freeman narrates:

Congratulations Michael, on having won more gold medals than anybody…ever.

Visa – Go World – Michael Phelps – Congratulations:

TBWA\Chiat\Day has mentioned that the idea of a Visa ad commemorating the victory (if it happened) was something that they had conceptualized “as early as April.” They had already purchased the media in case they could use the concept even. Great job, especially for having to turn around the footage into a spot in less than 24 hours!

Shortly after that though, Michael Phelps shattered yet another world record by winning the 4X100 Meter Medley Relay, securing his 8th Gold Medal for the 2008 Summer Olympics. That’s more Gold Medals than anyone has ever won in any single Olympics! To celebrate, Visa aired the following spot shortly after showing his record-breaking performance.
Morgan Freeman once again narrates:

One Gold Medal is amazing. Two is, well, incredible. Three, practically unbelievable. But eight? Eight Gold Medals? Thats… thats, well, we’re going to need some new adjectives for whatever that is. Congratulations Michael.

Visa – Go World – Michael Phelps – 8 Gold Medals

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