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Blackberry Loves U2 (and maybe Apple too)

July 9, 2009 in Celebrity, Commercials, mobile, Music-Soundtrack | 1 comment

U2 is at it again, this time lending their image and sound to help push Blackberry. The ad broke this past July 4 weekend and features the song “I Know I’ll Go Crazy (If I Don’t Crazy Tonight)” along with some special effects work that shows clips from their current 360 Tour. Similarities between the spot and various Apple commercials, including their Coldplay concert series, has been pointed out by TechCrunch. That aside, Blackberry hopes that this deal, secured last March, will lead to the release of the first mobile album by the band. More on the release of that album can be found on the official U2 Blackberry site.

This spot was brought to you courtesy of Arc Chicago and Alex Courtes from Partizan. Visual Effects were produced by MassMarket, NY.

Credits:

BlackBerry U2

Agency: Arc Chicago
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Senior Producer: Nicky Furno
Art Director : Justin Tillich

Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed

Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario

Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean

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Dicks Sporting Goods – Pitching Machine

June 11, 2009 in Celebrity, Commercials, Sports | Permalink

Here’s the latest addition from Wieden + Kennedy to their current campaign for Dick’s Sporting Goods where they’ve enlisted the help of various pro athletes to interact with store customers in strange and unique ways. This time they’ve recruited Jimmy Rollins who, after taking a few shots to the chest from a poorly placed pitching machine, tells some teens looking to buy new cleats that performance can hurt.

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Art Director: Sasha Swetschiniski
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriters: Marco Kaye, Karl Lieberman
Executive Producer: Ben Grylewicz
Agency Producer: Jennifer Fiske

Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
DP: Rhet Bear

Editor: Tommy Harden @ Joint
Executive Producer: Patty Brebner
Colorist: Company 3
Sound Design: Gus Koven @ Stimmung
Audio Post: Lime Studios

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The Beatles: Rock Band Trailer

June 9, 2009 in Animation, Celebrity, Commercials, Cool, Eye Candy, Interactive, Music-Soundtrack, videogame | Permalink

David Griner from over at AdFreak just posted the trailer for The Beatles: Rock Band which is scheduled to come out on 9.09.09 (you can view a killer High-Def. version of it on their website) as a continuation of their successful line of other band-specific video game releases…and I have to say that this might finally mean it’s time for me to join the masses and buy the damn setup. Talk about a great job putting together a trailer for a video game! By the way, this trailer was directed by Pete Candeland, famous director of (amongst other things) the music videos for band The Gorillaz as well as the previous two Rock Band releases.

In this version you set out following the career path of The Beatles, starting with early on in the group’s history and leading you through their illustrious career unlocking new venues & songs in the chronological order that they were actually released. It also looks like they’ve dressed up the cut-scenes and instrument panel more so than the previous ACDC, Metallica and Aerosmith releases.

Anyhow, I thought some of you might like to see this clip if you haven’t already. I think it’s pretty cool where the technology is headed in the next few years, even further bridging the gap between in-game story lines and user interaction.

If you’re looking for more game footage, check this link out – www.thebeatlesrockband.com

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