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Here’s the latest for Corona Light by La Comunidad that’s aimed at a target group who (and i quote their press release): “If they returned from a vacation would say, ‘You can’t believe what we did,’ not where they have gone.”

Essentially this years campaign is going to be focused around trying to sway the cheap beer drinkers over to the Corona side. Key competitors for them in the US market are Keystone Light and a few random craft brews.

Meanwhile, digital shop Pereira O’Dell is also working on a supporting campaign based around your typical social media avenues…i.e. facebook. The company also claims to have some print ads lined up but when those will go live is anyone’s guess.

On the airing of this spot:

The television spot, which will appear on ESPN, NBC, Comedy Central, the sports channel Versus and on Fox Sports during some Major League Baseball games, was filmed in Tayrona Nature Park in Colombia.

Corona beer has usually been associated with beaches, which Mr. Mollá described as the brand’s “biggest asset.”
The white beaches at Tayrona are next to a tropical forest, both of which are shown in the commercial. After watching the sunset, the partygoers in the commercial unplug the sound system and pack up as if going home. But then they walk through a jungle and come out on another beach where they resume partying in the moonlight.

The agency auditioned a group of 40 men and women, then flew them to film the commercial at Tayrona. Mr. Mollá said the agency deliberately included women because “we wanted to be inclusive. Women are a big part of having a great party.”


Damn, I would have liked to been on that shoot…sounds like fun.


Agency: La Comunidad
Chief Creative Officer: Jose Molla
Executive Creative Directors: Ricky Vior, Leo Prat
Agency Head of Production: Laurie Malaga
Account Director: Tim Rivera
Account Supervisor: Maria Van Thienen
Planning: Richard Monturo/ Carlos Arcos
Director: Paul Hunter & Dori Oskowitz
Production Company: PRETTYBIRD
Director of Photography: Mattias Montero
Executive producer: Ali Brown
Producer: Julien Lemaitre
Editorial Post-Production: Gary Knight/Peepshow Post
Music Post-Production: STIMMUNG


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Great article in the NewYorker on Jonathan Goldsmith, best known as the actor who portrays the lead character in Dos Equis campaign “The Most Interesting Man In The World.” Apparently his own real life experiences aren’t too far from being worthy of their own versions of the hilariously scripted adventures that the character in the ads plays.

Taken from the article:

A montage of highlights from the real life of Jonathan Goldsmith might include (had there been cameras present) footage of him rescuing a stranded climber on Mt. Whitney, saving a drowning girl in Malibu, sailing the high seas with his friend Fernando Lamas (the inspiration for his Interesting persona and, according to Goldsmith, “the greatest swordsman who ever lived in Hollywood”), and starting a successful network marketing business (“I was a hustler, a very good hustler”), which, for a while, anyway, enabled him to flee Hollywood for an estate in the Sierras. Among the outtakes might be glimpses of his stint as a waterless-car-wash entrepreneur. “I love the old philosophers,” he said. “I have a large library. I am not a die-hard sports fan. I love to cut wood.”

Here’s to you Mr. Goldsmith, you truly are the most interesting man in the world in my book!

Image courtesy of The New Yorker (taken without permission).


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After being silent for 94 years Mr. Peanut, the beloved spokesperson & icon for snack nut brand Planters, is now featured in two stop-motion commercials just in time for the holiday season. Produced by BEING, USA along with Smuggler and Laika/house both spots feature Robert Downey, Jr as the voice of Mr. Peanut.

Here’s the second piece to be released in the campaign – Greeting Cards:

Here’s a making-of video:

You can find out more via the official Mr.Peanut Facebook page.


Advertising Agency: BEING, USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Senior Producer, Media Arts: David Fisher
Production Company: SMUGGLER
Partners / Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
CD/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producers: Colin Thacher
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Music: Stimmung
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele


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