Everything's Better With Brentter » Commercials

LEGO - Go MiniMan Go (30th Birthday Promo)

Brent — Fri, 29 Aug 2008 09:08:56 +0000

Now this just makes me want to be a kid again. To celebrate the 30th anniversary of the introduction of LEGO MiniMen, the company has release this video on their website (and select target markets). Here we get to see all the different MiniMen that were included in the various LEGO ’scenes’ - Deep sea diver, fireman, astronaut and even the race car driver.

The accompanying website for this celebration is www.gominimango.com. If you’ve got kids I’m sure they’d love all the cool LEGO stuff that’s on there. You can even watch this promo in 3D.

Credits:

Client: Lego
Title: Go Miniman Go
Agency: Pereira & O’Dell
City | State: San Francisco, CA
Pres/Chief Creative Officer: PJ Pereira
Creative Director: PJ Pereira
Copywriter: Robert Lambrechts
Art Director: Jason Apaliski
Executive Producer: Jeff Ferro
Interactive Producer: Juliana Hasegawa
Production Company: The Ebeling Group
Executive Producer: Alberto Lopes, Sergio Salles
Creative Director: Mateus de Paula Santos
Head of Production: Loic Dubois
Director : Cadu Macedo
Lead Modeler: Franck Falgueyrac, Olavo Chagas
Lead Render: Franck Falgueyrac
Storyboard: Libero Malavoglia, Cadu Macedo
Modeler: Cadu Macedo, Rafael Segnini, Sergio Rochas, Diego Aragão Maia
Animators: Yuri Lementy, Cadu Macedo, Marco Antonio Trandafilov, Jason Tadeu de Oliveira, Alexandre Martins, Helio Takahashi, Vitor Viela
3D Rendering: Franck Falgueyrac, Olavo Chagas, Ivan Imanishi, Daniel Sampaio
Textures: Cadu Macedo
Compositor: Cadu Macedo
CG Script Development: Paulo Nogueira, Ivan Imanishi
Stereoscopic Consultant: Andre Rosa

Originally from www.Brentter.com

Volkswagen Polo/Sony PSP - The Walker

Brent — Fri, 29 Aug 2008 08:51:08 +0000

Here’s an odd new commercial promoting the Sony PSP with GPS attachment and the Volkswagen Polo. It was created by Copywriter/Art Director team Ken Berghs and Seb De Roover from DDB, Belgium (Brigitte Verduyckt was the Agency Producer).

Here’s an example of the print work from this campaign:

This spot was directed by Wim Reygaert for Caviar Content along with Patrick Otten as the DP. Brigitte Baudine and Kato Maes were the Line/Executive Producers.

Stijn De Coninck was the Editor for Caviar, Brussels with Johan Van Oeckel composing the music used for Sonicville.

Originally from www.Brentter.com

Levi’s - Onion Peel

Brent — Fri, 29 Aug 2008 08:39:17 +0000

Here’s a new Levi’s commercial, shot in black and white, by San Francisco agency Cutwater. This is a cute commercial where at first you think that it is being played in reverse, however by the time the woman ventures outside you can see that not everyone is going backwards. Great cinematography, I enjoyed watching this spot.

Marty Senn is the Creative Director over at Cutwater and Jennifer Golub is the Executive Producer (Bill Spangler is the Assistant Producer).

Michael Haussman from HSI Productions directed this commercial with Paul Laufer as the DP. Production Design was by Richard LaSalle and it was edited by Marco Perez from Mad River Post. Visual Effects were done by The Mill with Helen Hughes as the Producer. Music was by Human Worldwide.

Originally from www.Brentter.com

Mini-Cooper USA - Killer Carts

Brent — Thu, 28 Aug 2008 18:57:31 +0000

New from Mini-Cooper USA, this commercial shows off the precision handling that is possible in a mini-cooper. In order to effectively showcase it’s maneuverability, this is :30 seconds of one unlucky mini dodging around hundred of shopping carts intent on denting the vehicle. Really though, this is crazy, that’s one hell of a driver!

If you’re a long-time reader of brentter.com, you will know that I have given the mini-cooper campaigns considerable amounts of press since singing on San Francisco agency Butler, Shine, Stern & Partners. I don’t know what it is, but I really like their work for this client!

Steve Mapp is the Associate Creative Director for BSS&P in addition to John Butler who’s the Executive CD. Kat Friis (Senior Producer) and Adrienne Cummins (Executive Producer) also worked on behalf on the agency-side.

Geordie Stephens from Tool of North America was the Director along with Richard Henkels as the DP. Executive Producers were Jennifer Siegel and Brian Latt (Joby Ochsner was the Line Producer). Aron Beroud was the Production Designer.

Telecine was done by Sparkle at Complete Post with Christjan Jordan from Cosmo Street involved with the editing. Visual Effects were by Sean Devereaux from Asylum (James Allen was the Compositor and Elissa Bello was Rotopaint Supervisor).

Dave Wagg from Lime Studios was the Audio Post Engineer with the music from Andrew Feltenstein and John Nau (composers) at Beacon Street Studios.

Originally from www.Brentter.com

CBS College Football - Blues Brothers

Brent — Thu, 28 Aug 2008 18:16:14 +0000

I love a good movie parody, especially when it’s done for one of my favorite movies of all time - The Blues Brothers.

It’s 106 miles to Gainesville, we’ve got a full tank of gas and a half-rack of ribs. It’s hot and we’re wearing alligator suits.
……
Hit it.

This commercial was brought to you courtesy of Jeff Stamp, Jeff Sikaitis and Jake Wheeler from agency Southpaw (Evan Harris was the client producer).

The folks over at Southpaw directed this piece with Tom Rossano as the Executive Producer (Rich Krekian is the Line Producer). Station Film was the production company used along with Kyle Kibbie playing the part of DP.

Jake Wheeler was also the editor for this piece along with Jim Mann from Postworks. Sound Design was by Jody Nazzaro from Bionic TV.

Originally from www.Brentter.com

Old Spice Swagger - LL Cool J and Brian Urlacher

Brent — Tue, 26 Aug 2008 21:06:57 +0000

Here’s the latest to come from Copywriter/Art Director duo Michael Illick and Eric Baldwin of w+k fame, it’s two Old Spice Swagger commercials complete with celebrity cameos. LL Cool J stars in the one shown above, explaining to us that he wasn’t always as ‘cool’ as he is now, he used to be an awkward teenager. That is, he was until he started using Old Spice Swagger, at which point he apparently transformed into a self-absorbed R&B star. Good for him.

The second in the series (shown beneath the fold) features a similar story line but this time with Chicago Bears Linebacker Brian Urlacher. He wasn’t just a dork, he was a lisp-having drama queen….That is, until he started using Old Spice Swagger.

Fran O’Conner and Ben Grylewicz were the Agency Producer/Executive Producers for w+k (with Mark Fitzloff as the CD). The Perlorian Brothers directed the series for Furlined, NY (with David Thorne and Timory King as the Executive Producer/Producer). Bryan Newman was the Director of Photography and Corky Devault was the Editor for post-production firm Joint Editorial. Audio was done by Lime.

Old Spice Swagger - Lord Brian:

Originally from www.Brentter.com

ESPN - Nascar Mecca

Brent — Tue, 26 Aug 2008 11:33:23 +0000

The Ultimate NASCAR tailgating experience - because the “C in Nascar stands for Champions”. Here’s a new commercial for ESPN’s 2008 NASCAR coverage.

Created by Scott Hayes (Copywriter) and Curt Lenard (Art Director) from W+K, NY this also featured Gary Krieg as Head of Production and Dan Blaney as the Broadcast Producer.

Justin Reardon from Anonymous Content was the Director along with Darek Wolski as the DP. Jeff Baron and Norm Reiss were the Executive Producer/Line-Producer for this spot with Dave Anderson as the Editor (Adam Bazadona as Assistant Editor). Post Production was by Mackenzie Cutler.

Originally from www.Brentter.com

Mercenaries 2 - Cash Commercial (Directors Cut)

Brent — Mon, 25 Aug 2008 21:41:43 +0000

Here’s the latest commercial for the upcoming Mercenaries 2 video game. The music selection is uniquely awesome. We’re so use to seeing combat games being dressed up with special effects and a dark soundtrack that this one immediately stands out….High School Musical style. Also, THIS IS THE DIRECTORS CUT! Enjoy! (Original “on-air” version is posted below)

Draft/FCB, San Francisco was the agency responsible for this spot with Dan Watson as the Senior Broadcast Producer.

The folks over at Shilo directed this spot with co-founder Jose Gomez as Creative Director. Gomez, along with Curtis Doss, was also Lead Designer. Nate Davies, Eugene Gauran Ed Laag, Jon Lorenz and Curtis were the 2D Animators. Tamir Sapir, Cody Smith, Blake Guest and George Longo did all the 3D Modeling. Blake Guest, Trentity DeWitt, Nate Davies and George Longo also did all the 3D Animation. Kiel Figgins, Blake Guest, Jorma Auburn and Bren Wilson did the Character Animation.

Santino Sladavic and Jake Hibler were the Executive Producer/Producer team for this piece with Dara Norris as the Sound Producer for Wojahn Bros Music. Scott and Rojer Wojahn were the composers for the on-air version of this cheery-yet-badass soundtrack. You may have noticed that the music used in the directors cut is different from what was used in the “on-air” version, it’s because the directors cut audio was created by a team from Beacon Street Studios. Special arrangements for that song’s use were made between Shilo and Beacon Street for that release.

Here’s the version that made it to broadcast -

Mercenaries 2 - Cash:

For Draft/FCB, Colin McRae is the ACD/CW along with ACD/AD Tony Vazquez. The Executive Creative Director at Draft/FCB is Matt Reinhard.

Updated credits courtesy of Darnell Works and Shilo

Originally from www.Brentter.com

Scott Tissue - Jeez Louise

Brent — Mon, 25 Aug 2008 19:53:57 +0000

Here’s a new take on an old skit. It’s a commercial for Scott Tissue where expressed idioms take on a physical form when called out. The first one being a 1950s diner waitress named Louise after the star of this commercial exclaims “Jeeze Louise” when experiencing the softness of the toilet paper. Louise then goes on to mutter “holy mackerel” and the joke continues on a few more times.

The above commercial was conceptualized by JWT (where Kash Shree is Creative Director) with Angela Buck as Agency Producer.

Mike Maguire from The Directors Bureau was the Director with Barry Peterson as the DP. Melissa Culligan was the Executive Producer along with Youree Henley who was the Line Producer. Editing was by Dave Koza from Mackenzie Cutler.

Originally from www.Brentter.com

The Natural Confectionary Company - Pineapple Trumpet Playing Bears

Brent — Mon, 25 Aug 2008 19:39:51 +0000

This is a clever new campaign for Cadbury Schweppes owned sweets manufacturer The Natural Confectionery Company. It’s what would happen if you let a 10 year old with an over-developed sense of reality do the voice-over for his gummy-bears. Pretty funny if you ask me. The one shown above is named Raphael and we’re introduced to one hard dinosaur-head-ripping-off bear, or so he’ll have you believe. The other two in the set involve an army of mumbling pineapples and a trumpet loving gummy treat.

Bring on the trumpets!

Having never been to Australia, this is actually the first time that I’ve heard about this brand. Apparently their jellies are the most popular jelly product on Australian supermarket shelves [source]. Cool.

What’s a shame about this brand is their utter lack of interactive presence. If you visit their website you will think that you’ve somehow transported back to 1990 and are visiting a Geocities page made by your niece. Get with the times guys! You’re owned by Cadbury Schweppes, the least you could do is update your website, heck, get Cadbury to have the folks that did theirs design you one as well!

Matt Keon from Fallon, London was the Creative for this campaign with Gemma Knight as the Agency Producer. Tom Kuntz from MJZ was the Director with Neil Jordan as the Production Company Producer.

The other two, Trumpets and Mumble can be found below the fold:

The Natural Confectionery Company - Trumpets:

The Natural Confectionery Company - Mumble:

Originally from www.Brentter.com

Everything's Better With Brentter » Commercials

LEGO - Go MiniMan Go (30th Birthday Promo)

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Mercenaries 2 - Cash Commercial (Directors Cut)

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