Commercials

Here’s the latest campaign coming out of the UK for fast-food chain KFC. Created by Adam Arber and Andy Drugan from BBH London, we are shown average individuals attempting above-average feats of strength. The one shown above, Sign, is my favorite out of the series and portrays a roadside worker who ‘pulls out all the stops.’

Ben Davies was the Agency Producer with Ben Gregor directing for Knucklehead, London. James Bland was the Knucklehead Producer (sorry, couldn’t resist) with Steve Keith Roach as the DP. Sally Phillips was the post Producer with Absolute. Alaster Jordan was the editor for Whitehouse and they used Wave, London for the sound engineering.

Others in the series (shown below) are:
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Ok, when I first saw this my initial reaction was to wonder who in their right mind would use characters from Adult Swim’s Squidbillies show to represent their products. After the second time watching though I realized it’s just a cheap knockoff…not an authentic Adult Swim endorsement. I will point out that it does manage to give off the same weird-but-unsettling feeling that the show does. If that’s what you were going for guys, kudos.

Created by Ogilvy Group UK for Coca-Cola owned soda brand Fanta, this animated :30 shows us a security guard squid whose days of toying with what could be either school kids or prison inmates comes to an end. I couldn’t help noticing that the basketball court that our hero is playing on resembled a prison yard in that there are cameras everywhere, they’re all wearing black and white and it’s completely fenced in. Is this spot trying to target the youth demographic or the fresh-out-of-juvenile-hall market?

Kate Paull and Stuart Pantoll were the Creatives for this piece with Kim Parrett as the Agency Producer. Tokyoplastic was once again the Director for Picasso Pictures, London (with Jane Bolton as the Producer). Tokyoplastic was also the production company used for the animation in this commercial. Sound Design was by James Saunders at Jungle with music from Plan 8 at Hear no Evil.

Here’s a recent Olympic-inspired commercial for the AT&T Yellow Pages. I guess being owned by an official sponsor has its perks. This commercial, which was conceived by AD/CW duo Bryan Pudder and Mark Ray from GSD&M Idea City, shows us a party where the hosts use random house-hold objects in the place of traditional party supplies. For example, the hosts use a framed wedding photo as a dip-container and one guest makes the mistake of using a dirty dust pan as a plate.

GSD&M Idea City was the agency responsible for this spot with Karen Jacobs as the Executive Producer (Steve Miller and Brent Ladd were the Group Creative Directors). Rocky Morton directed this spot for MJZ with Jon Hopp as the Editor.

Nokia has recently been airing two new spots in the UK for their N-Series mobile phones. Created by Wieden + Kennedy, London both commercials feature strange animated headphones that embody whatever style of music that the phones, which are connected to the headsets, are playing. Supposed to represent completely different styles of music, the headsets are “pitted” against one-another in an animated battle. The one above is called Pop Princess vs. DJ and you can view the other commercial in the set below.

Nokia - Lips vs. Mindreader:

Ida Gronblom and Fabian Bergund are the Art Director/Copywriter team for this series along with Jon Chads as the Agency Producer. Tokyoplastic directed both of the spots with Picasso Pictures as the production company (Jane Bolton was the Executive Producer). Sam Lanyon Jones was the Editor with Finish TV as Post-Production. Sound Design was by Andrew Cope.

The song used for Nokia - Lips vs. Mindreader was Punk Rock Version of God by The Freelance Hellraiser (real name Roy Kerr).

The music used for Pop Princess vs. DJ was by Roy Kerr and Anu Pillai from Damunki (on the Brightside/Sony BMG label).

Here’s a recent commercial for Foot Locker and Nike that features NBA stars Caron Butler, Rudy Gay, Shawn Marion and Amare Stoudemire.

Created by Chris McMurtrey (Copywriter) and Scott Higgins (Art Director) from Nitro USA, this spot shows us what it’d be like if having fun on the Santa Monica Pier meant playing full-contact basketball using the entire 2000 ft. boardwalk as a court.

Dave Meyers Directed this piece with @radical.media, Los Angeles (Frank Scherma was the Executive Producer with Paul Cameron as DP). Adam Schwartz from Beast did the Editing with Jai Shukla as the Assistant Editor. Tim Masick from Company 3 was the Colorist and Peter Holcolmb from Sound Lounge was the Sound Mixer. JD Williams from Driver was the Executive Producer.

The song used in this commercial is Strobe’s Nanafushi (Satori Mix) from Kodo.