Commercials

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Sport Chek – Border Crossing

March 1, 2010 in Commercials, Interactive, International, Olympics, Sports | Permalink

Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

Old Spice – I’m On A Horse (with John Denver)

March 1, 2010 in Commercials, Cool, Funny, Interactive, Legendary, Music-Soundtrack, Parody, Sexy | Permalink

While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.

Using their words it’s:

The text of the most romantic video to the tune of the most romantic song.

Is it too early for nominating this as ‘best campaign of 2010?’

found via adweek

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Tropicana – Artic Sun

March 1, 2010 in Alternative Advertising, Commercials, Cool, International, Marketing With A Twist | 1 comment

This is pretty cool, it’s part of the latest campaign for Tropicana Canada named, “Brighter Mornings for Brighter Days”, set to roll-out after the closing ceremonies of the 2010 Winter Olympics. As a kick-off to the campaign they ventured out to Inuvik, a small town out in the remote Northwest Territories, in order to light up a helium balloon capable of emitting 100,000 lumens. Filmed as part of the campaign this experiment brought ‘sunlight’ to an area of Canada that hasn’t seen the real sun in many months. This piece was directed by Samir Mallal for BBDO Toronto and Film Group, Vancouver/Radke Film Group, Toronto.

Credits:

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin

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