Commercials

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Axe Detailer – Clean Your Balls

February 24, 2010 in Celebrity, Commercials, Eye Candy, Funny, Sexy | Permalink

Yet another sexually charged Axe commercial for their version of the shower sponge – the Axe Detailer. We’re joined by two famously hot women (i.e. if you’ve ever even seen a Maxim magazine before there’s a good chance you’ve seen them half-naked) as they make reference after reference to ‘dirty balls.’ Here’s a favorite:

So how can guys clean their balls so they’re more enjoyable to play with?

(in her sexy British accent) Yeah, I could really play with these balls all day!

I’ll leave all the various other ball references for you to see for yourself. I really don’t have much to say about this one…but I do love it how they named their sponge the Axe Detailer. Thanks BBH London.

Credits:

Agency: BBH, New York
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle Sjoenell, Calle Sjoenell
Creative Director: Jon Randazzo
Art Director: Jason Bottenus
Copywriter: Nick Kaplan
Head of Broadcast: Lisa Setten
Agency Producer: Chad Utsch

Production Company: Station Films, New York
Director: Harold Einstein
Editorial: MacKenzie Cutler
Editor: Ian Mackenzie

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Snickers – Road Trip Divas

February 14, 2010 in Celebrity, Commercials, Funny | Permalink

Here’s a recent spot by BBDO (NYC) for Snickers that reminds us of a very important life lesson – women love chocolate. What? That wasn’t the storyline behind the spot? Had me fooled. Anyhow, this :30 piece stars both Aretha Franklin and Liza Minnelli as the inner-diva that some people turn into when they’re hungry. So to all of you out there that didn’t plan ahead for today, just make sure you bring a whole lot of chocolate when you arrive to pick up your sweetheart tonight, Happy Valentines Day.

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MADD Canada – Campaign 911

January 5, 2010 in Commercials, International, Parody | 1 comment

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In an effort to help raise awareness of the dangers of drunk driving, MADD Canada along with TBWA Toronto has released a series of short spots showing us a group of Drunk Driving Experts being interviewed about how they’ve been able to out-smart the system and stay on the road. I’m sure everyone has been told about some ‘fail-proof’ way to beat a breathalyzer test at some point in their life, usually by someone swearing up and down about how well it works. I remember when I was a kid we all thought that if you had to take a breathalyzer you could fool it by chewing on a penny because of something to do with the copper from the coin messing with the device. Needless to say it only took one idiot from my school actually trying this ‘trick’ for us to realize that it was just some made up story that made zero sense.

Adam Massey from Holiday Films was the director along with TBWA creatives James Ansley and Denise Cole.

MADD Canada – Campaign 911 Rob:

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MADD Canada – Campaign 911 Hal:

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MADD Canada – Campaign 911 Ryan:

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Credits:

Client: MADD
Titles: Lenny, Rob, Hal, Ryan

Agency: TBWA Toronto
Executive Creative Director: Anthony Wolch
Creative Director/Writer: James Ansley
Art Director: Denise Cole
Agency Producer: Nadya MacNeil
Account Director: Helen Winfield

Director: Adam Massey
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Tim Corrigan
Director of Photography: Barry Parrell
Editor & Company: Brian Noon, Traffik Edit, Toronto
Sound Design: Julian Rudd, Vapor Music, Toronto

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