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HP – Kevin Garnett All-Arounder

May 20, 2009 in Animation, Celebrity, Commercials, Cool, Sports | Permalink

Psyop’s at it again with their latest look in the life of Kevin Garnett as a continuation in the popular HP campaign by Goodby, Silverstein & Partners. This time they’re promoting their thin dv2 notebook along with a contest giving you a chance to win tickets, hotel and airfare to see the Celtics play in Boston as well as an away game in a not-yet-announced West Coast city.

Credits:

Client: HP
Spot Title: Kevin Garnett All-Arounder

Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Director: Steve Simpson
Creative Director: Will McGinness
Senior Art Director: Dino Spadavecchia
Senior Copywriter: Alex Flint
Producer: Todd Porter
Assistant Producers: Christine Oh, Jessica Mehl
Group Account Director: John Coyne
Account Director: Melissa Nelson
Account Manager: Nick Pacelli

Production Company: Psyop
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Angelos
Director of Photography: Max Malkin
Production Designer: Floyd Albee

Design/Animation/Visual Effects: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh

Producer: Kim Wildenburg
Lead Technical Directors: David Chontos, Kyle Cassidy
Designers: Alex Hanson & Joseph Chan
3D Artists: Terry Shigemitsu, Petrik Watson, Todd Akita, Colin Cromwell, Yvain Gnebro, Joon Seong Lee, Stefano Dubay
Flame: Alex Kolasinski & Chris DeCristo

Compositor: Shawn Berry

Editor: Patrick Griffin, Arcade Edit

Music: The Rumor Mill, Josh Ralph
Sound Design: 740 Sound design, Eddie Kim, Andrew Tracy

Final Mix: Lime, Rohan Young, Joel Waters

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Making Of Video For Honda’s Let It Shine Spot

May 12, 2009 in Advertising as Art, Automotive, behind the scenes, Commercials, Cool, International | Permalink

If you were a fan of that Honda – Let It Shine commercial that I posted last March (courtesy of w+k), you’ll probably be into this clip as well. It’s a ‘Making Of’ video for the commercial that gives us an inside look into the production of what I think was an extremely cool series of shots.

Director Erik van Wyk (from production company Bouffant, Cape Town) along with various members of the production team walk us through the steps they had to take in order to achieve the desired ‘headlights in synch’ effect that makes this a memorable spot. Pretty cool.

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The UPS Store – Cardboard Gladiators and The Circus

April 28, 2009 in Animation, Commercials, Cool, Interactive | Permalink


Here are two cool new spots for The UPS Store created by Doner and Psyop. It’s an epic 25 second tale called The Rescue. The agency gave Psyop a brief that challenged them to create an epic tale involving a world (and characters) all made out of cardboard….this is what they came up with – Amazing special effects/3D work from start to finish. The second part can be seen below (along with a quote from the designers describing some of the challenges they faced converting this idea into 3D).
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