Cute

Here is a touching new ad from Zales Jewelers coming out of good ‘ol Dallas, TX. Created by The Richards Group, this spot shows us a very clever way of asking your girlfriend if she will marry you. I liked this ad, it took a unique approach to conveying the emotions typically attached with being in love, the whole time still maintaining their brand objective (sell diamonds). Cheers!

Something cool about this spot is also the song that was used. It’s called Don’t Forget Love by Robert Francis and get this, was an original romantic ballad written specifically for this commercial. Nicole Dionne, CD and EP for PrimalScream Music had this to say about Robert:

I knew that Robert was the ideal choice to elicit the emotional overtones of the spot. He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals.

Mike Duckworth and Terence Reynolds were the Copywriter/Art Director team from The Richards Group for this piece along with Agency Senior Producer David Rucker.

Ray Dillman from MJZ was the Director alongside Pieter Vermeer as the DP. Jeff Scrutin and Phillip Ruddy were the EP/Producer for the project.

Jack Waldrip from Charlie Uniform Tango was the Editor with Mary Alice Butler as the Editorial EP. Telecine was Co3 with Stefan Sonnenfield as the Colorist. Post Effects were also by Charlie Uniform Tango and featured Joey Waldrip as the Vfx/Interno Artist (Lola Lott was the EP). Scott Burton was the music producer for PrimalScream Music working with Sound Designer Scott Burton. Russel Smith did all the audio post work.

For all the parents out there who’ve dealt with signal interference on your baby monitors, how sure are you that it wasn’t just your baby?
Here’s a new spot from Philips that shows us what might be happening with some pretty smooth looking Vfx. I’m digging the baby’s hand jesters, it looks like he’s really getting into it!

Produced by Chris Lapham and Deborah James from DDB, London this :30 second commercial was directed by Johnny Maginn from Mustard, London. Simon Eakhurst was the production company producer and featured Mark Emberton as the Director of Photography. Sponcer Ferszt was the Editor from Smoke & Mirrors.

From the same folks who showed us what life through the eyes of a tree-climber is like comes an equally unique spot touting the international capabilities of HSBC Bank. A poor executive is sent to find out why his company’s washer & dryer sales are up in India only to find that someone has found a somewhat ‘non-traditional’ use for them. Clever spot…borderline cute. How this translates to show the capacity of HSBC’s international banking though I have no idea.

Axel Chaldecott from JWT, London was the creative behind this piece with Dean Baker as the Agency Producer. Kevin MacDonald from Rogue Films was the Director along with David Katznelson as the DP. Alice Rowbotham was the Producer and The Mill did all the post-production work. Justine Wright was the Editor.