Everything's Better With Brentter » Eye Candy

Bud Light Lime - Skateboard

Brent — Tue, 09 Sep 2008 19:52:29 +0000

Here’s the latest from DDB Chicago for Bud Light Lime. Pretty cool visual effects work done, the transitions/lighting changes are really smooth, nice work!

Yvonne Chia and Jamie Overkamp were the Copywriter/Art Director team for this piece along with Will St. Clair as the Executive Producer (Kevin James was also a Producer). It was directed by Johannes Gamble from Superstudio (”super!”) with Ty Evans as the DP. Nathan de la Rionda and Dana Garman were the Producer/Executive Producer combo on this project. It was shot entirely in Van Nuys, CA.

Johannes Gamble also was the Editor/VFX Supervisor for this piece. Apparently he’s either a credit hog or he’s really just that multi-talented (he’s also listed as the Sound Designer on this one).

Smith and Nephew - Innovation in Motion

Brent — Mon, 08 Sep 2008 08:27:37 +0000

Here’s an ad for Smith & Nephew’s replacement implants that will leave you wanting to go do something “extreme” like change the channel. The voice-over is pretty bad for this one as they’re desperately trying to reach what I’m guessing is a younger crowd, but am still unclear which generation they’re referring to as it’s pretty vague. Ogilvy, NY was the agency responsible for this campaign.

Here are a few gems taken from the ad:

A generation of doers

Each made to endure, like the adventurous spirit of our generation..

Engineered to meet the needs of your high performance life.

Horrible copy… great animation though. It’s really the only reason why i’m posting this, the visual effects are absolutely killer.

Eben Mears and Mate from Psyop directed this piece with Michael Neithardt and Lucia Grillo as the Producer/Executive Producer (Tarun Cahraipotra was the Assistant Producer). The CG artists were Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang and Lee Wolland. Ben Chan was the Storyboard Artist (Andreas Gebhardt was the Software Developer). After Effects were done by Doug Purver, Jason Conradt and Elliot Blanchard. Sound Design was by Q Department.

Jamba Juice - Fresh Pixels

Brent — Fri, 05 Sep 2008 19:33:35 +0000

Here’s a cool new spot for Nestle owned Jamba Juice by Publicis NY and Stardust Studios. Something interesting about this project was the way in which they animated the figure on the swing-set. It was all taken from a motion-capture shoot over at Santa Monica-based Perspective Studios where they had a live model performing the swimming, swinging and other actions that you see in the finished spot.

from Brad Tucker, Creative Director for Stardust Studios:

“The data from that shoot was then imported straight into Maya,” Tucker explained. “From there, we applied the data to the 3D models to create the motions you see the characters performing….”

The song used this :30 commercial was Fruit Machine by The Ting Tings.

Jeremy Filgate and Liem Nguyen were the Copywriter/Art Director team from Publicis NY with Anthony Garretti as their Executive Producer (Simeon Roane was the CD).

Brad Tucker from Stardust Studios directed this 3D fruitopia along with Paul Abatemarco as Executive Producer (Josh Libitsky was Line Producer). Jonathan Wu was the Art Director for Stardust, working with 3D artists Joseph Andrade, James Anderson and Chris Eckardt. Andrew Ashton was the VFX Supervisor/Compositer for this project.

Motion Capture for this spot was by Perspective Studios, Santa Monica and featured Eric Warzecha as the Audio Mixer from Sound Lounge. Di Johnston was the voice-over artist. Once again the music was Fruit Machine by The Ting Tings.

BMW (South Africa) - Freediver

Brent — Tue, 02 Sep 2008 11:06:32 +0000

Here’s an amazing new spot from BMW (South Africa) that features Guillaume Nery in a breathtaking look at the world of freediving. The protagonist in this commercial is Guillaume Nery, a word champion freediver. He’s got some more video of him freediving on his blog so if you liked this piece, go check it out.

John Javenport and Gina King were the Copywriter/Art Director team from Ireland Davenport, Johannesburg (with Chantal Kriel as Agency Producer). Greg Gray was the Director for Velocity Films and featured Helena Woodfine as the Producer. The Talkies was the co-production company used with Rob Malpage & Didier Noirot as DP. Kobus Loots edited this amazing video with Upstairs Post Production. The work was all done at Blade Post Production with Alun Richards as the Sound Designer from Cut & Paste.

Mini-Cooper USA - Killer Carts

Brent — Thu, 28 Aug 2008 18:57:31 +0000

New from Mini-Cooper USA, this commercial shows off the precision handling that is possible in a mini-cooper. In order to effectively showcase it’s maneuverability, this is :30 seconds of one unlucky mini dodging around hundred of shopping carts intent on denting the vehicle. Really though, this is crazy, that’s one hell of a driver!

If you’re a long-time reader of brentter.com, you will know that I have given the mini-cooper campaigns considerable amounts of press since singing on San Francisco agency Butler, Shine, Stern & Partners. I don’t know what it is, but I really like their work for this client!

Steve Mapp is the Associate Creative Director for BSS&P in addition to John Butler who’s the Executive CD. Kat Friis (Senior Producer) and Adrienne Cummins (Executive Producer) also worked on behalf on the agency-side.

Geordie Stephens from Tool of North America was the Director along with Richard Henkels as the DP. Executive Producers were Jennifer Siegel and Brian Latt (Joby Ochsner was the Line Producer). Aron Beroud was the Production Designer.

Telecine was done by Sparkle at Complete Post with Christjan Jordan from Cosmo Street involved with the editing. Visual Effects were by Sean Devereaux from Asylum (James Allen was the Compositor and Elissa Bello was Rotopaint Supervisor).

Dave Wagg from Lime Studios was the Audio Post Engineer with the music from Andrew Feltenstein and John Nau (composers) at Beacon Street Studios.

Sony Playstation - Resistance 2 - Twisted History Trailer

Brent — Thu, 28 Aug 2008 06:21:52 +0000

Not far behind last weeks Mercenaries 2 spot comes the new trailer for Sony Playstation’s first person shooter Resistance 2.

Not much to comment on this trailer other than “amazing!” It’s a video game about an alternate world history. Don’t worry, eventually everyone will be counting on you to save the world from evil…that’s for certain.

The folks from Playstation had this to say about the spot:

The brief was to create a promo outlining key moments in our ‘twisted’ history of the Resistance universe. Where most first-person shooters are based in either a Sci-fi or World War II context, Resistance blends the two with a story set in an alternative version of the 20th Century. In this reality WWII never happened and there was no Nazi enemy. Instead, humanity is threatened by brutal invaders, the Chimera. And the situation is looking desperate… [source]

The transitions in this movie are absolutely stunning!

Here are the credits:

Client: Sony Playstation - Resistance 2
Title: Twisted History
Production Company: Logan
Creative Director: Alexei Tylevich
Art Director: Kevin Stein
Executive Producer: Kevin Shapiro
Producer: Frederic Liebert
Assistant Producer: Kyle Wright

VFX Supervisor: Stephan Kosinski
Lead Compositor: Benoit Vincent
Lead Compositor: Vincent Wauters

Design: Kevin Stein, Alexei Tylevich, Kenneth Robin
Animation: Shigeru Mizoi, Josh Cortopassi, Matthew Rotman, Sei Sato, Johnny Lum, Evan Parsons, James Wang
Modeling & texturing : Julien Brami, Terry Wang, Rumiko Yokoyama, Norris Houk, Cody Smith, Matt Foley
Character animation: Eric Lee
Compositing: Benoit Vincent, Vincent Wauters, Stephan Kosinski, Brinton Jaecks, Kevin Stein, James Wang
Lighting & rendering: Benoit Vincent, Vincent Wauters, Stephan Kosinski, Julien Forest, Josh Cortopassi

Editor: Volkert Besseling @ Mork&Lys
Flame: Brandon Sanders @ Mork&Lys

PlayStation
Audio & Video Manager: Dan Bardino
Sound Design: Joanna Orland, Stephen O’Callaghan
Music: Alastair Lindsay
Motion Graphics: Nigal Raymond

Mercenaries 2 - Cash Commercial (Directors Cut)

Brent — Mon, 25 Aug 2008 21:41:43 +0000

Here’s the latest commercial for the upcoming Mercenaries 2 video game. The music selection is uniquely awesome. We’re so use to seeing combat games being dressed up with special effects and a dark soundtrack that this one immediately stands out….High School Musical style. Also, THIS IS THE DIRECTORS CUT! Enjoy! (Original “on-air” version is posted below)

Draft/FCB, San Francisco was the agency responsible for this spot with Dan Watson as the Senior Broadcast Producer.

The folks over at Shilo directed this spot with co-founder Jose Gomez as Creative Director. Gomez, along with Curtis Doss, was also Lead Designer. Nate Davies, Eugene Gauran Ed Laag, Jon Lorenz and Curtis were the 2D Animators. Tamir Sapir, Cody Smith, Blake Guest and George Longo did all the 3D Modeling. Blake Guest, Trentity DeWitt, Nate Davies and George Longo also did all the 3D Animation. Kiel Figgins, Blake Guest, Jorma Auburn and Bren Wilson did the Character Animation.

Santino Sladavic and Jake Hibler were the Executive Producer/Producer team for this piece with Dara Norris as the Sound Producer for Wojahn Bros Music. Scott and Rojer Wojahn were the composers for the on-air version of this cheery-yet-badass soundtrack. You may have noticed that the music used in the directors cut is different from what was used in the “on-air” version, it’s because the directors cut audio was created by a team from Beacon Street Studios. Special arrangements for that song’s use were made between Shilo and Beacon Street for that release.

Here’s the version that made it to broadcast -

Mercenaries 2 - Cash:

For Draft/FCB, Colin McRae is the ACD/CW along with ACD/AD Tony Vazquez. The Executive Creative Director at Draft/FCB is Matt Reinhard.

Updated credits courtesy of Darnell Works and Shilo

The Natural Confectionary Company - Pineapple Trumpet Playing Bears

Brent — Mon, 25 Aug 2008 19:39:51 +0000

This is a clever new campaign for Cadbury Schweppes owned sweets manufacturer The Natural Confectionery Company. It’s what would happen if you let a 10 year old with an over-developed sense of reality do the voice-over for his gummy-bears. Pretty funny if you ask me. The one shown above is named Raphael and we’re introduced to one hard dinosaur-head-ripping-off bear, or so he’ll have you believe. The other two in the set involve an army of mumbling pineapples and a trumpet loving gummy treat.

Bring on the trumpets!

Having never been to Australia, this is actually the first time that I’ve heard about this brand. Apparently their jellies are the most popular jelly product on Australian supermarket shelves [source]. Cool.

What’s a shame about this brand is their utter lack of interactive presence. If you visit their website you will think that you’ve somehow transported back to 1990 and are visiting a Geocities page made by your niece. Get with the times guys! You’re owned by Cadbury Schweppes, the least you could do is update your website, heck, get Cadbury to have the folks that did theirs design you one as well!

Matt Keon from Fallon, London was the Creative for this campaign with Gemma Knight as the Agency Producer. Tom Kuntz from MJZ was the Director with Neil Jordan as the Production Company Producer.

The other two, Trumpets and Mumble can be found below the fold:

The Natural Confectionery Company - Trumpets:

The Natural Confectionery Company - Mumble:

Stolichnaya - Airship

Brent — Tue, 19 Aug 2008 00:17:12 +0000

Here’s a recent Pysop/Publicis, London release for Stoli Blakberi, a blackberry flavored vodka from russian distillery Stolichnaya.

Adam Kean is the C.D over at Publicis, London and this spot featured Art Direction by Alistair Ross (Sharon Joyce was the Agency Producer).

Stink/Psyop were the production companies used along with Todd Mueller and Kylie Matulick as the Directors. Mungo Maclagan (Stink) and Luisa Murray (Psyop) were the Producers along with Neysa Horsburgh & Lucia Grillo as the Executive Producers.

David Chontos was the Technical Director with Matt Lavoy as the Lead Composite.

CG was done by Reeves Blakeslee, Angie Jones, Joon Lee, Grace Lee and Sarah Bockett. Chad Howitt, Ash Wagers and Brendan Smith did all the 2D work (Jon Saunders was the Designer).

Music was by composer Gabriel Prokofiev and mixed at 750mph, London.

Thanks to Shannon Stephaniuk from Glossy, Inc. for the link

BBC - Journey To The East - Damon Albarn’s Olympic Ad

Brent — Wed, 13 Aug 2008 06:06:23 +0000

This was first released a few weeks ago, but better late than never for stuff this good. Here is a BBC commissioned commercial for their Olympic Games coverage set to original music from Damon Albarn and Jamie Hewlett’s dramatic remake of the Chinese Legend Journey To The West. As for characters, those of you in the USA may not recognize them but they’re from the cult British TV series Monkey. Named The Journey To The East it shows the animated characters on their quest to “The East” or rather the Olympic stadium.

Damon Albarn, famous for being the creative mastermind behind bands Blur, Gorillaz, The Good The Bad And The Queen and various side-projects, is once again reunited with fellow Gorillaz founder Jamie Hewlett for this 2 minute advertisement. They had both just been involved with a massive stage adaption of the Chinese novel Journey to the West which premiered at the inaugural Manchester International Festival in June of 2007. Called Monkey: Journey To The West, Albarn composed the play’s score, Hewlett designed the costumes, set design and visual concept, and the resulting stage adaption was directed by famous Chinese opera leader Shi-zheng.

RKCR/Y&R was the agency used with Passion Pictures, Red Bee Media and Zombie Flesh Eaters as the production companies (Cara Speller and Deborah Stewart were the Producers). It was directed by Jamie Hewlett.

Everything's Better With Brentter » Eye Candy

Bud Light Lime - Skateboard

Related Posts:

Smith and Nephew - Innovation in Motion

Related Posts:

Jamba Juice - Fresh Pixels

Related Posts:

BMW (South Africa) - Freediver

Related Posts:

Mini-Cooper USA - Killer Carts

Related Posts:

Sony Playstation - Resistance 2 - Twisted History Trailer

Related Posts:

Mercenaries 2 - Cash Commercial (Directors Cut)

Related Posts:

The Natural Confectionary Company - Pineapple Trumpet Playing Bears

Related Posts:

Stolichnaya - Airship

Related Posts:

BBC - Journey To The East - Damon Albarn’s Olympic Ad

Related Posts: