Eye Candy

To showcase HP’s environmentally friendly solution for 3M’s printing problem, Goodby Silverstein & Partners has created a four-part series to air on HP’s Enterprise Services portal.

Using stop-motion photography in combination with live-action shots, director Bucky Fukumoto shows us a pretty cool series using 3M’s Post-Its to help tell the story.

Here are the other three parts in this series:
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Google, in conjunction with Radiohead, just released an industry first - The first ever music video shot without using a single camera. Only lasers and scanners were used by Zoo Films director James Frost to produce this stunning display of 3D manipulation set to the eerie single off of Radiohead’s latest album, “In Rainbows.”

In order to capture the 3D images, two new technologies were utilized: “Geometic Informatics” and “Velodyne LIDAR.”

…taken from the official google code website:

Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

You can view a Making Of video below if you’d like to learn more about how this video was made.

An interesting promotion by Google - This has been widely talked about ever since the endeavor was announced, with the technology that is used being a ground-breaking advancement in data imaging.

Here’s a new spot by Energy BBDO (Chicago) for chewing gum brand Orbit. On par with the rest of the campaign, we’re shown a somewhat strange scenario ending with the Orbit’s spokeswoman giving us one of her regular question:answer dialogues about the brand. In this case it’s promoting the notion that chewing Orbit gum will strengthen your teeth, as seen by the psychotic woman seeking revenge against her husband by using her teeth to help her destroy his cherished belongings (golf clubs, sports car, etc..).

Another weird commercial for Orbit. I will say this though, whoever is doing the casting for these commercials over at Energy BBDO should get a high-five for convincing the client to stick with Vanessa Branch as their spokeswoman. I’m pretty sure her sultry appearance in each spot coupled with her British accent has played a role in getting the client to sign-off on a few of these pieces. An example of this would be one from earlier this year which featured Janice Dickinson. Come on guys, Janice Dickinson? Really?

Anyhow, I randomly came across a website that claims it manages all the booking for Vanessa’s appearances which means that now you too can book Vanessa Branch to come speak at your agency, graduation, birthday party, or even Bat Mitzvah! The website states that Vanessa specializes in “Acting, Hosting, Personal Appearances, Speaking Engagements and Voice-overs.” Hmm… I wonder what she was specializing in when she was on the cover of Stuff Magazine:

“Smashing!”

Pam Fraser (Writer) and Ryan Dickey (Art Director) were responsible for this spot with Pam Pietrowski as their agency Executive Producer (Brigette Whisnant was the SVP, Director of Film & Digital Production). On the non-agency side - Tim Godsall directed this piece for Biscuit Filmworks with Rick Jarjoura as the producer (Not forgetting Holly Vega as the Executive Producer with Shawn Lacy acting as the S.E.P). Marcelo Durst was the director of photography and Avi Oron from Bikini Edit (bonus points for the cool company name) did the post-production work.

BBDOATL partnered with 1st Avenue Machine to create a flowery spot for AT&T’s “Celebrate Spring” campaign, which recently has been re-edited to incorporate the song DayDreamin’ by Lupe Fiasco (also featuring Jill Scott) in a push for their upcoming Mother’s Day specials. There hasn’t been much said about the above spot, nor the original version that can be seen at the bottom of this post, on youtube here: AT&T - Celebrate Spring (original version) or by visiting 1st Avenue Machine’s website other than the recent incorporation of the popular song (I’m not going to lie - I’m also a fan), however it’s been recently pointed out to me that this spot seems to have taken it’s concept almost entirely from the flash work featured on another advertising agency’s corporate website - Rapp Collins Worldwide. If you select the “News” link or almost any of their other sections (via the menu on the right or just by scrolling down) you’ll see what I’m talking about. It is eerily similar, especially in a few specific instances.

Here are a few screenshots of what I mean, judge for yourself:
[click for expanded view]

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Regardless, I enjoyed the spot, whether or not they used the work done over at Rap Collins’s website as inspiration can be up to you. The original ad was created by Patrick Herold (Copywriter and Associate CD) and Tim Zastera (Art Director and Associate CD) with Nicole Lundy as Senior Agency Producer for BBDOATL. No news on any specifics regarding who over at 1st Avenue Machine worked on this project, however they were the production company used.

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Whoever designed the packaging (the contents of the lighter are the dvds) for Season One of the Mad Men should win an award. This not only looks great but fits in perfectly with the series. Kudos.

….A few days old and taken from http://bullshit.tumblr.com - The Triumph of Bullshit.. but I couldn’t let this one go without a re-post.