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Old Spice – I’m On A Horse (with John Denver)

March 1, 2010 in Commercials, Cool, Funny, Interactive, Legendary, Music-Soundtrack, Parody, Sexy | No comments

While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.

Using their words it’s:

The text of the most romantic video to the tune of the most romantic song.

Is it too early for nominating this as ‘best campaign of 2010?’

found via adweek

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Axe Detailer – Clean Your Balls

February 24, 2010 in Celebrity, Commercials, Eye Candy, Funny, Sexy | No comments

Yet another sexually charged Axe commercial for their version of the shower sponge – the Axe Detailer. We’re joined by two famously hot women (i.e. if you’ve ever even seen a Maxim magazine before there’s a good chance you’ve seen them half-naked) as they make reference after reference to ‘dirty balls.’ Here’s a favorite:

So how can guys clean their balls so they’re more enjoyable to play with?

(in her sexy British accent) Yeah, I could really play with these balls all day!

I’ll leave all the various other ball references for you to see for yourself. I really don’t have much to say about this one…but I do love it how they named their sponge the Axe Detailer. Thanks BBH London.

Credits:

Agency: BBH, New York
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle Sjoenell, Calle Sjoenell
Creative Director: Jon Randazzo
Art Director: Jason Bottenus
Copywriter: Nick Kaplan
Head of Broadcast: Lisa Setten
Agency Producer: Chad Utsch

Production Company: Station Films, New York
Director: Harold Einstein
Editorial: MacKenzie Cutler
Editor: Ian Mackenzie

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Snickers – Road Trip Divas

February 14, 2010 in Celebrity, Commercials, Funny | Comments closed

Here’s a recent spot by BBDO (NYC) for Snickers that reminds us of a very important life lesson – women love chocolate. What? That wasn’t the storyline behind the spot? Had me fooled. Anyhow, this :30 piece stars both Aretha Franklin and Liza Minnelli as the inner-diva that some people turn into when they’re hungry. So to all of you out there that didn’t plan ahead for today, just make sure you bring a whole lot of chocolate when you arrive to pick up your sweetheart tonight, Happy Valentines Day.

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