green

Here’s a short little animated bit for DuPont explaining what Open Science is and how it affects both you and the rest of the world. This was created by Ogilvy, NYC and produced by Stink, London (MassMarket did the VFX).

Credits:

Client: DuPont
Title: Open Science
Agency: Ogilvy, New York
Worldwide Creative Director: David Fowler
Creative Director: Jim Nolan
Art Director: Kanad Banerjee
Copywriter: Michael Demos
Executive Producer: Lee Weiss
Senior Producer: Be Garrett
Production Company: Stink, London
Director: Gaelle Denis
Executive Producer: Daniel Bergman
Line Producer: Tracey Cooper
Editorial: Trim, London
Editor: Paul Hardcastle
Visual Effects: MassMarket, New York
Executive Producer: Justin Lane
VFX Producer: Rich Rama, Rasha Clark
Assistant Producer: Kay Chen
Lead Flame Artist: Chris Staves
Flame Artist: Jamie Scott
Junior Flame Artist: Jeen Lee, Dan Boujoulian
Lead CG: Andreas Berner
CG Artist: Cody Chen, Kitty Lin, Jordan Blit, Iggy Ayestaran, Lee Wolland,
Jonah Friedman, Marco Iozzi, Jerry Liu
Previz Artist: Jim Hundertmark
Lead Designer: Anh Vu
Designer: Pete Sickbert-Bennett
Tracking: Joerg Liebold, Joon Park, Jeen Lee

Vuitton….Louis Vuitton. Everyone’s favorite James Bond, Sean Connery, can now be added to the list of recent celebrities recruited to star in a Annie Leibowitz shot campaign for fashion designer Louis Vuitton. Promoting their ‘Core Values’ effort, Sean Connery joins other celebrities like Keith Richards, Sofia and Francis Ford Coppola, Andre Agassi and Mikhail Gorbachev. The campaign benefits The Climate Project, which is run by Al Gore. In order to get Gorbachev to model for the campaign, a donation was made to Green Cross International, an environmental organization founded by the former Soviet leader in 1993.

The tag-line reads,

There are journeys that turn into legends

The 78 year old retired actor is pictured relaxing on a dock near his home in the Bahamas. Two other pieces in the campaign are shown below.

Francis Ford Coppola and Sofia Coppola:

Keith Richards:

Gorbachev:

Here’s a spot showing an interesting view on a modern-day Swiss Family Robinson, also known as the folks who live in trees so that they can’t be cut down by big business.

Joanna Newsom’s chilling song Clam, Crab, Cockie, Cowrie plays as the soundtrack for this piece as we’re shown a group of tree-dwellers being ripped down from their make-shift homes and arrested by the police.

The commercial goes on to say,

We recognize how people value things differently.

So what we learn from one customer helps us better serve another.

Interesting creative for a bank commercial…what do you think (answer that yourself before you read what has been said over at Adrants).

Michael Ashley and Dinesh Kapoor were the Creatives from JWT for this piece along with Dean Baker as Agency Producer (Axel Chaldecott was the CD). Vince Squibb from Gorgeous Enterprises was the Director and featured Alwin Kuchler as the Director of Photography (Spencer Dodd was the Producer). Treehouse North (fitting) was the service company and Chris Oddy was the Production Designer.

Paul Watts from The Quarry was the Editor with Telecine by Paul Harrison from The Mill. Jay Bandlish was the FLame Artist and sound was by Munzie at Grand Central.

Once again the music used in this commercial was Joanna Newsom - Clam, Crab, Cockie, Cowrie.