Famous for their durable and dependable hardware and outdoor gear, California based brand Patagonia has just started a new campaign along with Ebay and the Common Threads Initiative encouraging customers to sell their used gear on ebay so those who normally couldn’t afford the somewhat high-priced items can benefit from their no longer needed clothing. This falls in line with the entire corporate mentality that the brand has had since day one (go read “Let my people surf” – written by the founder of Patagonia and you’ll understand), not to mention is a testament to the durability of their products. Anyhow, after 9/11 I thought we all deserved to hear of a marketing campaign thats actually positive.
To learn more or to donate/sell your items on ebay visit http://www.patagonia.com/us/ebay/used-gear and take the Common Threads Pledge to reduce, repair, reuse, recycle and reinagine in an effort to help cut down the average amount of trash an Average U.S. citizen throws away each year (68 pounds of clothing!!!). Then they’ll help you list it correctly on their branded ebay page.
