Interactive

You are currently browsing the archive for the Interactive category.

Sport Chek – Border Crossing

March 1, 2010 in Commercials, Interactive, International, Olympics, Sports | Comments closed

Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

Old Spice – I’m On A Horse (with John Denver)

March 1, 2010 in Commercials, Cool, Funny, Interactive, Legendary, Music-Soundtrack, Parody, Sexy | Comments closed

While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.