Interactive

To showcase HP’s environmentally friendly solution for 3M’s printing problem, Goodby Silverstein & Partners has created a four-part series to air on HP’s Enterprise Services portal.

Using stop-motion photography in combination with live-action shots, director Bucky Fukumoto shows us a pretty cool series using 3M’s Post-Its to help tell the story.

Here are the other three parts in this series:
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I’ve posted about Guy Kawasaki’s latest venture before, Alltop.com, however yesterday was a big day for the site in that they finally added a marketing/advertising section and Everything’s Better With Brentter is amongst the chosen few listed there.

So head on over to http://marketing.alltop.com and you’ll find my RSS feed listed alongside a lot of other great marketing/advertising sites.

Thanks for the add Guy, alltop’s a great website that keeps getting better each week!
-Brent

Co-founder and web-usability expert Erika Hall from San Francisco’s Mule Design Studio gave a pretty interesting presentation/speech on how copy has almost become the interface in a lot of cases on the web. She aptly entitled the presentation - Copy As Interface. Her view, which I share, is that people don’t read long copy on the web, that’s why the best sites always tend to be the ones that are short on copy and sweet on design. A simple “click here” instead of a long explanation of what they’ll get by clicking, etc.. Watch it for yourself below. Lots and lots of different examples were used, it goes without saying she must have put a ridiculous amount of time into this one.

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I agree.