International

Here’s a recent one coming out of Toronto for the new A4 by Audi. Created by Patrick Shing and Rob Sturch from Lowe Roche, Toronto this short clip is aptly named “Tunnel.” Jen Mete was the Agency Producer and featured Steve Mottershead from Untitled, Toronto as the Director. Music and SFX was by Vapor.

Short and sweet, just like the spot.

Vuitton….Louis Vuitton. Everyone’s favorite James Bond, Sean Connery, can now be added to the list of recent celebrities recruited to star in a Annie Leibowitz shot campaign for fashion designer Louis Vuitton. Promoting their ‘Core Values’ effort, Sean Connery joins other celebrities like Keith Richards, Sofia and Francis Ford Coppola, Andre Agassi and Mikhail Gorbachev. The campaign benefits The Climate Project, which is run by Al Gore. In order to get Gorbachev to model for the campaign, a donation was made to Green Cross International, an environmental organization founded by the former Soviet leader in 1993.

The tag-line reads,

There are journeys that turn into legends

The 78 year old retired actor is pictured relaxing on a dock near his home in the Bahamas. Two other pieces in the campaign are shown below.

Francis Ford Coppola and Sofia Coppola:

Keith Richards:

Gorbachev:

From the same folks who showed us what life through the eyes of a tree-climber is like comes an equally unique spot touting the international capabilities of HSBC Bank. A poor executive is sent to find out why his company’s washer & dryer sales are up in India only to find that someone has found a somewhat ‘non-traditional’ use for them. Clever spot…borderline cute. How this translates to show the capacity of HSBC’s international banking though I have no idea.

Axel Chaldecott from JWT, London was the creative behind this piece with Dean Baker as the Agency Producer. Kevin MacDonald from Rogue Films was the Director along with David Katznelson as the DP. Alice Rowbotham was the Producer and The Mill did all the post-production work. Justine Wright was the Editor.

Here’s the latest for Wrangler asking us the big question in life… “Why?”
Conceptualized by Copywriter/Art Director team Baptiste Clinet and Nicolas Lautier from Fred & Farid, Paris, this short is brought to us entirely in black and white. Even though this spot was produced by a French agency, they decided to go with the audio being spoken in English. The French version only contains subtitles…interesting choice.

Max Hykel from DPE7 was the Director along with Yannis Rachid as the Editor. Robin Accard and Yann Yap were Agency Producers for this campaign.

Here’s a pretty funny new commercial coming out of Argentina for Axe Body Wash. It starts out rather sweet with birds flocking to a young man who’s just gotten out of the shower, offering him a towel, then takes a turn for the worse. He walks out to his bedroom only to be assaulted by various animals, all of whom try to dress him as if he was a princess. It’s a re-inactment of the scene from Disney’s animated Sleeping Beauty story, where the birds help the poor girl get ready for the prince. Or so I’ve been told… it’s not like I’ve seen it 100 times or anything, promise!

It also has a great tag-line to wrap it all up at the end:

If you use a Woman’s Soap, You’ll smell like one.

This piece also shows us what could have happened if the guy had instead used a men’s soap like Axe body wash - Once again, animals assault the young man. This time though they all have the body of supermodels and I wouldn’t really call it “assault.”

Clever.

This spot was by Joaquin Cubria and Ignacio Ferioli from Vegaolmosponce. Marcelo Burgos was the Director from Garlic Films along with Pancho Alcaine as the Director of Photography. Luis Ramirez was the Art Director from the production company and Pablo Plant was the Editor. Post-production was done by Miopía. The music for this piece was an adapted version of Tchaikovski’s Sleeping Beauty by Swing Musica.