International

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Betsafe – Crabs

March 10, 2010 in Commercials, Gambling/Betting, International, strange | No comments

So here’s a unique spot for online poker/gambling website Betsafe that introduces us to a pair of uniquely strange gentlemen who have chosen to bet on well, i’ll let you see for yourself…a word of warning though: it involves gratuitous shots of european men wearing nothing but speedos.

Credits:

Agency: Hilanders, Malmö
Creative Director: Pär Bergqvist

Production Company: B-Reel Films, Stockholm
Director: Tom Malmros
Producer: Johannes Åhlund
DP: Christian Haag

Tags: Advertising, bets, Commercial, gambling, International, speedo

Sport Chek – Border Crossing

March 1, 2010 in Commercials, Interactive, International, Olympics, Sports | No comments

Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

Tropicana – Artic Sun

March 1, 2010 in Alternative Advertising, Commercials, Cool, International, Marketing With A Twist | 1 comment

This is pretty cool, it’s part of the latest campaign for Tropicana Canada named, “Brighter Mornings for Brighter Days”, set to roll-out after the closing ceremonies of the 2010 Winter Olympics. As a kick-off to the campaign they ventured out to Inuvik, a small town out in the remote Northwest Territories, in order to light up a helium balloon capable of emitting 100,000 lumens. Filmed as part of the campaign this experiment brought ’sunlight’ to an area of Canada that hasn’t seen the real sun in many months. This piece was directed by Samir Mallal for BBDO Toronto and Film Group, Vancouver/Radke Film Group, Toronto.

Credits:

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin