Here’s a funny new spot from DDB, Oslo for Norwegian snack food Smash!. Nic & Sun directed this for Motion Blur, Oslo. Post Production was by Fragments and had Nic Osborne as the DOP (Richard Patterson was the Producer).
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Tags: Advertising, Commercial, International
Three years ago Moet Hennesy’s newly created rum brand, 10 Cane Rum, partnered up with Mother NY to kick-start their branding effort. Other than the design of the bottle, the agency was involved with every step of the process. From that initial meeting we saw a uniquely interactive website, brought to us from “The Trinidadian Ministry of Computers”, interesting copy, and a series of commercials dubbed 10 Cane Super Premium Films. In these original spots we were shown the various steps involved with growing, harvesting and bottling the 10 Cane rum, which got its name because sugar cane was traditionally harvested in bundles of 10 in Trinidad.
Mother has just recently finished shooting a whole new slew of video-shorts to add to the 10 Cane Super Premium Films collection. The first one, Big World, is shown above. This one is my favorite. All the spots have a French narrator with English subtitles, giving them an international feel that goes well with the way in which each commercial is presented. Most of them are also pretty damn funny (Another good one to check-out is Big Day).
From Mother NY regarding the recent additions:
With the latest edition of Super Premium Films, 10 Cane is now teaching us not how the rum is made, since they have already taught us this, but rather a glimpse into how 10 Cane is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around. [source]
Agency was Mother, NY with this series being created by Brandon Davis and Piers North (Copywriter/Art Director). Michael Aaron was the producer.
Linus Karlsson was the director with Greencard Pictures (Nick Kadner was the Line Producer and David Jacobson was the Camera Assistant). Luis Moreno was the editor with Jump (Where Jenna Louie and Dee Tagert are editorial/executive producers). The Mill was responsible for telecine (Damien Van Der Cruyssen was the colorist). Eddie Reina was the VFX artist from Manic and Jon Rekdal wrote the original music for this series (with Stephane Guyot as the Audio Mixer). Music production companies Kondor Music, Extreme Music and Music Orange all were involved in this campaign.
You can view the rest in the set (all seven) below.
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Tags: Advertising, Commercials, rum
George Clooney stars in yet another commercial installment as the spokesman for Italian vermouth brand Martini. Accompanying the pencil mustache wearing Clooney is Hawaiian-born actress Shannyn Sossamon from Fight Club and A Knight’s Tale fame. In the commercial both characters race through a crowded party scene in order to get to the drink. Shot in Los Angeles with the Italian island of Amalfi used as a backdrop, A Beautiful Race was filmed entirely in black-and-white, with color being added only to Martini in post-production.
A representative from post-production company Smoke & Mirrors on the making of this commercial:
To this end, Janusz Kaminski (recently Spielberg’s DP on Indiana Jones and double Oscar winner) shot everything against green screen, some 80 feet of it, and SMNY creative director Sean Broughton supervized the shoot over two days.
Smoke & Mirrors continues:
As per the last campaign, everything was to be B&W except the product. Sam Caine and Stephanie Isaacson rotoscoped every shot the product entered, for three sets of films over two days while Dan Kelly and Phil Akka composited sky plates, delicately balancing every scene and finally Sean Broughton created the opening shot and title design. [source]
George has been the spokesman for Martini since 2004 and it seems like people just can’t get enough of the Hollywood mega-star…well, everyone except former girlfriend Lisa Snowden that is. After having met in 2000 while shooting, surprise, a Martini ad, Lisa has recently come forward claiming her relationship with George has scarred her reputation, forcing her into an unwanted period of celibacy.
This recent addition falls in line with the previous campaign for Martini, which was also shot entirely in black-and-white. Below is one from their 2007 series entitled, El Toro:
Before that they achieved a small level of international success with George Clooney in the 2005 “No Martini, No Party” campaign. That campaign first showed us George being turned away from a party when he fails to bring any Martini, only to respond by later returning to steal the Martini (and thus ending the party) after the neighboring house party encroaches on his attempts at seducing a date.
A Beautiful Race was conceived by Momentum where Creative Directors Ty Baker and Alonso Davila call home (Akash Khokha was the Agency Producer). Francoi Girard from Independent Media, Inc. directed with Janusz Kaminski and Susanne Preissler as the DP/EP. Trish Fuller from The Whitehouse edited the commercial (with Corina Dennison as the EP).
Post-Production company was Smoke & Mirrors with Melanie Klein as the Producer. Sean Broughton was the Lead VFX artist alongside Flame Artists Phil Akka and Dan Kelly (VFX Support Artists were Sam Caine and Stephanie Isaacson). Paul O’Beirne was the VFX Producer.
Nice Shoes gets the Telecine credit with Lez Rudge as the Colorist. Marshall Grupp from Sound Lounge was the Sound Designer (Music by Mutato Muzika).
A far departure from their peppy campaign from the 1980s:
Tags: Advertising, Celebrity, Commercial, International
